Qualifications

• 5-7 years of experience in digital marketing, preferably in financial services.
• Expertise in utilizing leading martech tools like HubSpot, Marketo, and Eloqua.
• Strong background in multi-channel marketing campaign development and execution.
• Ability to create and analyze marketing dashboards and reports using platforms such as Google Data Studio and Tableau.
• Thorough understanding of marketing funnels and customer journey analytics.
• Experience in agency environments, adept at handling multiple clients and projects.

Responsibilities

• Build lead nurture and email campaigns using clients' CRMs.
• Troubleshoot marketing technology issues and ensure effective campaign attribution.
• Launch and manage email, social media, and paid marketing campaigns for clients.
• Provide detailed campaign progress updates during calls with clients and team members.
• Coordinate client feedback through various communication channels including Slack and email.
• Develop and maintain analytics dashboards and lead scoring systems that highlight performance metrics.
• Conduct research to enhance the tech stack and marketing approach for better client results.

Benefits

• 11 observed holidays and unlimited paid time off.
• 4 additional mental wellness days annually.
• 100% company-funded health insurance coverage with dental and vision options.
• 401(k) plan to help with future savings.
• Flexible mostly remote work structure.
• Early closure on Fridays during summer and adjusted hours in fall/winter/spring.
• Monthly wellness stipend and quarterly appreciation gifts for employees.
• Reimbursement for required work-from-home equipment costs.
• Encouragement of team bonding through monthly activities and happy hours.
• Pre-tax commuter benefits available.