H&R Block

Marketing Operations Manager

H&R Block$75K — $95K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Operations, or related field, or equivalent experience
  • 5+ years in operations, program management, marketing operations, or related field
  • Experience as a coordination hub in a matrixed environment with multiple teams
  • Proven track record in managing intake, request management, or workflow governance processes
  • Background in brand management, creative services, or retail merchandising is a plus
  • Valuable experience supporting senior leaders or Chief of Staff-style roles

Responsibilities

  • Own the end-to-end intake pipeline for marketing requests as the main point of contact
  • Design, enhance, and manage intake, scoping, and routing processes for better request handling
  • Communicate proactively with requestors on timelines and status updates
  • Act as a trusted advisor, facilitating prioritization and smooth handoffs to program managers
  • Establish and enforce standards, maintaining documentation to improve request quality
  • Work in partnership with program managers to balance demand and prioritize tasks
  • Identify demand patterns to support Marketing leadership's resource planning decisions
  • Manage cross-functional initiatives, leadership communications, and team engagement activities
  • Oversee the effectiveness of marketing tools and processes while driving automation improvements

Benefits

  • Professional development opportunities
  • Access to advanced marketing tools and resources
  • Collaborative work culture
  • Flexibility in work processes
  • Engagement in cross-functional initiatives and leadership communications
Full Job Description
About the Role

As the Marketing Operations Manager, you will report to the Chief of Staff and Director of Marketing Strategic Operations and serve as the operational hub for H&R Block's Enterprise Marketing team. You will own the end-to-end intake pipeline for marketing requests, acting as the primary liaison between non-marketing stakeholders and the Marketing organization, while designing and continuously improving intake, scoping, and routing processes, establishing briefing standards and governance, and enabling seamless handoffs to Marketing program managers.

In addition, you will support the Marketing Chief of Staff on cross-functional initiatives, lead logistics for leadership offsites and all-hands sessions, and prepare briefing materials to keep leadership informed and ready to act. You will also oversee the merchandise retail store end to end, including developing a strategy aligned with brand standards, managing inventory and vendor relationships, and ensuring the store remains operationally effective and commercially relevant throughout key seasonal moments.

Day to day, you'll...
  • Own the end-to-end intake pipeline for enterprise marketing requests, serving as the primary point of contact for non-Marketing stakeholders
  • Design and continuously improve intake, scoping, and routing processes to ensure requests are complete, well-framed, and aligned to the right teams
  • Communicate proactively with requestors, setting clear expectations on timelines, scope, and status throughout the lifecycle
  • Act as a trusted advisor to stakeholders while facilitating seamless prioritization and handoffs with Marketing program managers
  • Establish and enforce intake standards; maintain templates, forms, and documentation to improve request quality and usability
  • Partner with program managers and workflow leads to balance demand, prioritize work, and align capacity with urgency
  • Identify demand patterns and generate insights to inform Marketing leadership planning and resourcing decisions
  • Build stakeholder feedback loops and continuously improve the intake experience and front-end processes
  • Own and execute cross-functional initiatives, leadership communications, team events, and engagement moments
  • Serve as operational steward of marketing tools and processes (such as Workfront and Microsoft Office), while driving automation and efficiency improvements across workflows

Required Qualifications

  • Bachelor's degree in Business, Marketing, Operations, or a related field - or equivalent practical experience
  • 5+ years of progressive experience in operations, program management, marketing operations, or a related field, with a track record of making complex, multi-stakeholder work feel organized and manageable
  • Proven experience serving as a coordination hub or operational partner in a fast-moving, matrixed environment with multiple teams and competing priorities
  • Experience designing and managing intake, request management, or workflow governance processes - ideally in a creative, marketing, or brand environment
  • Background in brand management, creative services, retail merchandising, or agency-side project management is a meaningful plus
  • Experience providing executive or Chief of Staff-style support to senior leaders is highly valued

Preferred Qualifications

  • Strong experience building and managing marketing workflows across platforms such as Workfront, Asana, Smartsheet, and Jira, with the ability to optimize processes, not just use them
  • Familiarity with AI-powered content and workflow tools, with a curiosity for how automation can improve speed, quality, and efficiency in marketing operations
  • Advanced proficiency in Microsoft Office, including Excel for tracking and reporting, PowerPoint for executive presentations, Outlook for stakeholder coordination, and Word for documentation
  • Proven ability to collaborate across teams using tools like Microsoft Teams and SharePoint, while building alignment and driving progress without formal authority
  • Strong communication and storytelling skills, with the ability to simplify complexity, influence stakeholders, and build trust through a responsive and people-first approach
  • Demonstrated ability to operate in fast-paced, ambiguous environments, bringing structure, adaptability, strategic thinking, and a consistent bias for action to prioritize and deliver results


About H&R Block

H&R Block is a tax preparation company that provides services to individuals and small businesses. The company was founded in 1955 and is headquartered in Kansas City, Missouri. H&R Block has over 12,000 retail locations in the United States, Canada, and Australia. In addition to tax preparation, the company also offers financial products and services such as refund advances, prepaid debit cards, and small business accounting software. H&R Block is publicly traded on the New York Stock Exchange under the ticker symbol HRB.
Learn more about H&R Block
Size
3,600 employees
Market Cap
$5.8 billion
Industry
Net Income
$94.9 million
Founded
1955
5 Year Trend
+1.9%
Revenue
$2.8 billion
NASDAQ

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