Position SummaryWe're searching for a Marketing Operations Lead to our dynamic North America Service Business team (NASB) at Samsung Electronics America. This Ops role will support Marketing and partners across our Ads business. Samsung Ads is an advanced advertising platform where advertisers find and connect with audiences across over 100M Samsung Households around the world. Samsung Ads delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory. Using our data, insights, and scale, we help advertisers reach consumers across CTV, our native apps, mobile and desktop. With Samsung Ads, advertisers can buy the way they want, reach who they need, and prove business results.
Role and ResponsibilitiesThe OpportunitySeeking a strategic and operationally-minded Marketing Operations veteran to lead and evolve the teams, tools, and processes. This role is essential in driving scalable systems, development and adoption of measurement tools and standards, and facilitating operational alignment across the Marketing organization. You'll work cross-functionally with Growth Marketing, SalesOps and relevant vendors to ensure that our systems, data, and processes support revenue growth and customer lifecycle management in a complex B2B environment.
Responsibilities include:- Manage and optimize marketing technology stack, including CRM, marketing automation platforms, and analytics tools.
- Evaluate and implement first-party and third-party solutions that enable segmentation, automation, personalization, and attribution
- Ensure integration across marketing and sales systems to support seamless lead and contact capture, campaign execution, and performance tracking
- Lead the B2B marketing analytics function, developing a robust reporting infrastructure to measure pipeline contribution, campaign effectiveness, and ROI
- Standardize KPIs, reporting cadences, and dashboards for marketing leaders and stakeholders across regions and business units
- Build and evolve attribution models that reflect the complexity of multi-touch B2B buying journeys
- Partner closely with Growth Marketing to align on lead management, ABM-strategies, funnel definitions, and contact governance
- Drive consistency in lead scoring, routing, lifecycle tracking, and SLA adherence
- Support campaign execution through documentation, enablement, and scalable processes.
- Generate actionable insights and reports to guide decision-making.
- Drive innovation by exploring new tools and methodologies to enhance marketing operations.
Qualifications - 7+ years of experience in marketing operations.
- Strong understanding of marketing channels and campaign measurement
- Proficient in using CRM platforms and marketing automation tools (Salesforce, Pardot, Marketo, etc.)
- Strong understanding of the CTV and OTT landscape inclusive of vendors and players.
- Proven ability to translate complex data into clear insights and recommendations.
- Flexible and open working style, with an ability to quickly establish trust and credibility
- Excellent communication and stakeholder management skills; comfortable interfacing with senior leadership.
- Bachelor's degree in Business, Marketing, or related field
Skills and QualificationsAdditional Job Description
The salary range for this role is expected to be between $160,000 and $180,000, plus a bonus paid bi annually. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.
