About The RoleGC AI is scaling at a pace that makes most SaaS roadmaps look slow, and Marketing Operations is the backbone of how we run. You'll architect the engine underneath it all: the systems, data, reporting, and operating rhythm that keep marketing aligned with revenue and moving fast. You'll report to the CMO and partner closely with the Director of Revenue Operations to build the structure that lets marketing scale without slowing down.
What You'll Do- Build and maintain end-to-end analytics and attribution, including UTM tracking systems, QR code generation, cross-page attribution, ad pixel implementation, and B2B attribution platforms. Define how GC AI measures marketing's contribution to pipeline and revenue.
- Own the marketing tech stack (HubSpot, product analytics, attribution, experimentation) and partner with RevOps on shared data architecture across GTM teams. Build internal tools (Slack-based UTM generators, referral trackers, QR utilities) to scale team efficiency.
- Manage paid media agencies, creative contractors, and web development partners end to end. Hold partners accountable to performance standards, oversee ad creative production across Google, LinkedIn, and META, and make clear recommendations on channel investment.
- Own email marketing: campaign calendar, flow architecture, audience segmentation, and quality control across all sends. Build multi-tier onboarding flows, re-engagement campaigns, and new template testing programs in coordination with sales, RevOps, and engineering.
- Lead web and landing page strategy: build, optimize, and ship pages in collaboration with design and engineering, drive website creative direction including major platform builds, and optimize conversion paths across auth pages, CTAs, and interactive site features.
- Help execute account-based marketing and pipeline strategy, translating strategic frameworks into coordinated execution across paid media, email, and sales enablement.
- Drive program management across marketing: scope projects, set timelines, lock owners, and surface risks so leadership always knows what's on track. Manage domain purchases, account exclusion lists, bounced email handling, and gifting campaigns as part of day-to-day operations.
Required Experience- 6+ years in marketing ops, revenue ops, analytics, or GTM operations in B2B SaaS
- Proven experience owning systems and data infrastructure at a high-growth startup
- Deep experience with HubSpot, product analytics tools, AI-driven workflows, and data modeling
- Strong forecasting and financial fluency; comfortable building pipeline and ROI models from scratch
- Hands-on CRM experience across platforms (Salesforce, HubSpot, Keap), including building workflows, managing lifecycle stages, and handling backend configuration
- You fix problems without being asked and follow through on every detail. You default to action and iterate toward excellence rather than waiting for perfect conditions.
Nice to Have- Experience marketing to legal, compliance, or GRC buyers
- Ability to build landing pages, configure tools, or troubleshoot technical bottlenecks when developer bandwidth is limited
- Experience managing paid media agencies and holding partners accountable to granular performance standards
- Background at a high-growth startup in the Series A through C stage
A Note On PaceWe're building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren't perfectly clear. If you need structure and consensus to do your best work, this isn't the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We're excited to meet you.
Location PolicyThis is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays.
