Marketing Manager

UrbanCore Construction

$85K — $105K *
Real Estate & Construction
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of marketing experience, preferably in construction or real estate
  • Proven professional video skills for on-site filming and polished editing
  • Proficiency in Adobe Creative Suite, Canva, and digital marketing tools
  • Ability to engage with both field crews and executive leadership
  • Bachelor's degree preferred; valid driver's license required

Responsibilities

  • Develop and manage internal communication materials for all staff
  • Organize and execute engaging employee and family events
  • Oversee the brand rollout across all platforms and materials
  • Create and publish video content highlighting company culture and projects
  • Plan and execute marketing strategies for Multifamily and Special Projects divisions

Benefits

  • 100% company-paid employee health coverage
  • 401K with generous company match
  • Flexible time off policy
  • Opportunity to lead a new brand launch with direct CEO involvement
  • Work that contributes to affordable housing efforts
Full Job Description
MARKETING MANAGER

New brand. New camera. A culture worth showing off.

UrbanCore Construction runs two divisions: Multifamily, which builds affordable and multifamily housing across Virginia, and Special Projects, which takes on commercial work across a wide range of building types. We just finished a full rebrand that includes new identity, new standards, new everything. Now we need somebody to actually put it into the world.

That's part of this job. The other half is pointed inward. Reporting straight to our CEO, this is an individual-contributor role with no direct reports, but real ownership from day one. You'll own how we communicate with our own people, plan the events our employees and their families actually look forward to, and build a video engine that puts our crews on screen. Not stock footage. Our people, our sites, our work.

We run on EOS, we hold each other to numbers, and we mean the words on our wall: Always do the right thing. No excuses. Amazing customer experience. Details matter. Have fun.

What you'll own

Internal communication - newsletters, all-hands materials, onboarding, and recognition that reaches the crews, not just the office

Employee and family events - family days, cookouts, holiday parties, service awards, and tailgates people actually want to come to

The brand rollout - website, proposals, collateral, jobsite signage, trailers, vehicles, apparel, and social...until nothing legacy is left in circulation

The video engine - shooting, editing, and publishing content on our culture, crews, projects, and recruiting

Marketing for both divisions - the plan, the budget, RFP and RFQ responses, and our external events

What we're looking for

3-5 years in marketing; construction, real estate, development, or professional services is a plus

Real, professional-grade video skills - you don't just know your way around a camera, you can walk onto an active jobsite, get the shot, and turn it into something polished enough to publish the same day (use what is your preference (e.g., Premiere or Final Cut) - looking for someone with real editing chops, not just phone-app filters)

Design chops and brand discipline: Adobe Creative Suite or Canva, plus CMS, email, and social tools

Someone who connects easily with field crews and executives alike, and can throw a great party

Four-year degree preferred, driver's license required, and a willingness to be on jobsites most weeks

Why UrbanCore

The work matters...every project we finish is housing someone can actually afford

You get a brand-new brand and the authority to launch it your way

You report directly to the CEO - no layers between your idea and a decision

A company growing fast across multifamily, special projects, development, custom homes, and property management

Benefits and Pay
  • Annual salary of $85,000 - $105,000 per year, plus annual bonus.
  • Employee Health Coverage, 100% paid by the company.
  • 401K with Company Match of 100% up to 3%, and 50% up to 5%.
  • Flexible time off

To apply: Submit your application and résumé along with two or three videos you shot and edited yourself - phone footage is fine, we care about the eye, not the gear.

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