π You'll Love This Role- Ownership of the whole marketing picture for the Americas - strategy, budget, brand, demand gen, digital, content, and trade shows - with the backing of a global brand behind you
- A role for someone who loves both strategy and craft: you'll set the plan and still open InDesign to make the work look as good as what we build
- Some of the best source material in marketing - F1 paddocks, Ryder Cup hospitality, PGA Tour structures - and the job of showing the world how it comes together
- A hands-on leadership seat: one direct report to develop, outside partners to direct, and a President who wants a true partner in how the brand shows up
- Influence that reaches inside the company too - you'll help shape our employer brand and what it feels like to work at Arena
π How You'll Support the StructureYou'll lead marketing strategy and execution across the Americas, shaping how clients, partners, and future employees experience Arena. Here's what that looks like:
Set the strategy- Develop and execute an annual marketing strategy and budget that supports Arena Americas' revenue goals and stays true to Arena Group's global brand direction
- Measure what matters - campaign ROI, lead generation, web analytics, brand health - and adjust the plan based on what the numbers tell you
Own the brand- Be the guardian of the Arena brand across the Americas, making sure every campaign, asset, and communication meets our brand guidelines and visual identity standards
- Design and produce polished marketing assets yourself - sales collateral, proposals, presentations, brochures, digital graphics, signage, and trade show materials
Drive demand- Partner with the sales team on demand generation, from campaign planning and lead nurturing through pipeline reporting
- Run our digital presence across multiple markets: website content, SEO/SEM, email marketing, and social channels
Tell the story- Build content and thought leadership - case studies, project spotlights, photography and video - that shows off the scale and quality of what we build
- Plan and deliver our presence at trade shows, industry events, and client hospitality experiences, from concept and creative through on-site execution
- Collaborate on public relations, drive internal communications, and stay in step with global marketing counterparts in other regions
Lead the team and the partners- Lead and develop one direct report - set clear goals, coach performance, and build a collaborative, accountable working relationship
- Select and manage agencies, freelancers, printers, and vendors; negotiate contracts and hold every partner to our brand and quality standards
π§± The Foundation You Already HaveWe're looking for a marketer who thinks like a strategist and works like a designer - someone who can present a plan to executive leadership in the morning and finish the deck's layout in the afternoon. You'll be a strong fit if you bring:
- 6+ years of progressive marketing experience, including 3+ years leading a marketing function or team
- Real graphic design chops - proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or comparable tools, with a portfolio of professional marketing materials to show for it
- Experience managing a brand across multiple markets or regions, ideally in a global or matrixed organization
- A strong B2B marketing background spanning demand generation, digital marketing, and sales enablement
- Hands-on experience with marketing automation and CRM platforms (Zoho, Salesforce, or similar) and web analytics tools
- Excellent written and verbal communication skills - you're comfortable presenting to executive leadership and representing the company externally
- Experience managing marketing budgets, agencies, and vendors
- A Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field - or equivalent experience
- Ability to travel domestically and internationally (up to approximately 15%)
π
Bonus Points If You Have These- Experience in live events, event structures, exhibitions, hospitality, construction, or equipment rental
- Video production, motion graphics, or photography skills
- Experience with trade show and experiential marketing programs
- An MBA or advanced degree in a related field
- Bilingual English/Spanish
π
We Take Care of Our PeopleWe know that a job is more than a paycheck, it's about feeling supported, valued, and able to live a full life outside of work. That's why we offer benefits designed to care for you and your family, both now and in the future.
β’
Competitive Pay - Your skills and experience are valued
β’
Medical, dental, and vision insurance to support your health and well-being
β’
401(k) with Company Match - to help you plan for the future
β’
Paid Time Off & Holidays - Work hard, recharge often
β’
Flexible Work Options - We support work-life balance
β’
Career Growth Opportunities - Learning, development, and advancement
β’
Supportive Team Culture - Collaboration, respect, and inclusion
β’
Employee Perks - Monthly appreciation meal, event tickets, and more
π
Location: Onsite, Oak Creek, WI
π
Schedule: Monday through Friday
π Ready to take the next step in your career?
Apply today and let's build together!