Toll Brothers

Marketing Manager

Toll Brothers • $70K — $95K *
Charlotte, NC 28269In-Person
Real Estate & Construction
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of experience in marketing or advertising
  • Knowledge of Microsoft Office Suite and familiarity with Adobe Creative Suite
  • Proficient knowledge of social media platforms
  • Bachelor's degree preferred
  • Experience with homebuilder and master-planned community marketing

Responsibilities

  • Develop and execute brand standards for community marketing plans and budgets
  • Create and oversee marketing and branding activities across various media
  • Coordinate and attend community events and manage vendor relations
  • Conduct market and product research to support segmentation strategies
  • Manage projects and deadlines using Workfront
  • Lead the opening of new communities and product launches
  • Evaluate new technologies to enhance the homebuying process

Benefits

  • Comprehensive medical and dental coverage
  • 401(k) plan
  • Discounted stock purchase program
  • Discounts on mortgages, homes, and appliances
  • Professional development opportunities
Full Job Description
Overview

Toll Brothers, America's leading luxury home builder, seeks a Marketing Manager to join our marketing team in our divisional office based in Charlotte, North Carolina.

The Marketing Manager is responsible for creating and effectively implementing a marketing plan to drive traffic and sales, based on facts, analytics and collaboration with cross-functional partners. You will manage the marketing strategy, including consumer segmentation, marketing budget, branding, and event planning. As a liaison to the operations leaders, this position ensures marketing campaigns and deliverables are in place to achieve Toll Brothers divisional goals and objectives.

This position is hybrid.

Primary Responsibilities:
  • Develop and execute brand standards for community marketing plans, budgets, deliverables/tactics, and vendor relations
    • Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail, and more
    • Coordinate and attend special events, community activities, and on-site events to assist in managing vendors and traffic flow
    • Execute sales center fabrication, ordering, and programming
  • Perform market, brand and product research and analysis; monitor external and internal factors for development of new product and market segments. Ensure onsite and online sales teams understand our segmentation, strategy, unique selling proposition and competitive advantages/disadvantages
  • Manage projects and deadlines with vendors and internal marketing team via Workfront, and project management system
  • Take a leadership role in the opening of new communities and the launch of new products and plans. Work with Division Leadership to ensure that all sales tools needed are in place prior to opening and that community appearance meets our standards
  • Manage engagement with communications/public relations department and ensure all communications are aligned with brand and corporate standards
  • Work closely with the Division Leadership and measure sales and traffic; evaluate sources/drivers of same; and adjust campaigns accordingly to maximize visitors to community sales centers
  • Source, engage, and manage strategic partners and vendors, including agencies, consultants, freelancers and other suppliers, including contract negotiation, budget management, and workflow
  • Evaluate new technologies and opportunities to improve the homebuying process from the customer's perspective
  • Enforce strict adherence to brand standards and guidelines across all internal and external partners
  • Manage, coach, and develop marketing professionals to support the local team marketing model


This is an excellent opportunity to join one of the nation's most respected Fortune 500 companies!

Qualifications

Does this describe you?
  • People development: ability to inspire people through mentorship and motivation
  • Analytical skills: collect, gather, visualize, and interpret information
  • Problem Solving: apply creative problem-solving to address business needs and issues; manage change and pivot as business needs demand
  • Collaboration: work with and across multiple departments to achieve results
  • Communication: organizes ideas clearly and articulates ideas concisely
  • Business Acumen: understands practices, procedures and systems

Do you have these qualifications:
  • Essential:
    • 5+ years of experience in marketing or advertising
    • Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook 365) and familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator)
    • Proficient knowledge with social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Preferred:
    • Bachelor's degree
    • Direct experience developing and managing strategic plans, budgets, and external resources
    • Experience with homebuilder and master-planned community marketing
    • Passionate, result oriented, and highly motivated person experienced with residential marketing
    • Authentic, integrity-driven team player, results driven and detail oriented
    • Proven ability to develop collaborative relationships with and support corporate, regional, and global marketing teams
    • Knowledge of Workfront, Salesforce, and Qlik

This position offers an excellent compensation and benefits package that includes comprehensive medical/dental, 401(k), discounted stock purchase, discounts on mortgages, homes, appliances, and much more!

Come see why Toll Brothers has been attracting and retaining some of the best professionals in the industry!

APPLY ONLINE TODAY!

About Toll Brothers

Toll Brothers create and sell construction homes. Their residential communities provide traditional residences and active living communities. Their online sales consultants assist in your home search, about the community, and schedule a virtual appointment.

Toll Brothers Careers

Join the esteemed team at Toll Brothers, America's leading builder of luxury homes, and be part of a company known for its unwavering commitment to quality and customer satisfaction. At Toll Brothers, we offer more than just job opportunities; we provide a pathway to a fulfilling career in the homebuilding industry, enriched with diversity training and leadership development.

Work You’ll Do

Embark on a career journey with Toll Brothers and contribute to our mission of crafting dream homes across the nation. Our team benefits from a culture that values innovation, growth, and professional excellence. Whether you're looking to advance in construction management, design, sales, or customer service, Toll Brothers offers a variety of positions that could match your skills and ambitions.

Innovative Work

At Toll Brothers, innovation is at the core of everything we do. Join our team and leverage cutting-edge technology and sustainable practices to redefine luxury living. With projects that span across the country, your work at Toll Brothers will not only challenge you professionally but also contribute to shaping the future of American housing.

Be Part of a Great Team

Our employees are our greatest asset, and we pride ourselves on creating a supportive and dynamic work environment. The culture at Toll Brothers encourages teamwork, leadership, and continuous learning through professional development and mentorship programs. By joining our team, you'll collaborate with industry experts and gain invaluable networking opportunities that foster career growth and personal development.

Future-Proof Your Career

Toll Brothers is dedicated to the growth and development of its employees. We offer robust training programs, including leadership development and diversity training, to ensure you are well-equipped to meet the challenges of today and tomorrow. With Toll Brothers, your career is in your hands, and the opportunities for advancement are abundant.

Explore Job Opportunities and Internships

Whether you're a seasoned professional seeking to elevate your career or a recent graduate looking for an internship, Toll Brothers has opportunities that can lead to rewarding employment. Our hiring process is designed to identify and attract individuals who are passionate, curious, and driven to excel in their respective fields.

Stay Connected

- **Join Our Team**: Search open positions that align with your skills and interests. We are constantly on the lookout for creative, solution-driven team players who are ready to make a significant impact. - **Keep Up to Date**: Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. - **Job Alert Emails**: Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Toll Brothers. At Toll Brothers, we are not just building homes; we are building careers. Join us and become part of a legacy of luxury, quality, and innovation.
Learn more about Toll Brothers
Size
5,100 employees
Market Cap
$5.7 billion
Industry
Real Estate & Construction
Net Income
$486.2 million
Founded
1967
5 Year Trend
+12.1%
Revenue
$7.3 billion
NASDAQ
TOL
* Ladders Estimates

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