Job DescriptionGeneral Responsibilities:Provide support to or manage the marketing activities of an engineering consulting office or group of offices (division). Develop or maintain marketing materials and programs including but not limited to proposals, advertising, press releases, direct email/mail, social media, conference and tradeshow strategy, exhibits and promotional materials, statements of qualification and brochures. May also support marketing efforts by tracking sales data, maintaining databases and planning meetings and tradeshows. This position is for an experienced Architecture / Engineering / Construction (A/E/C) industry specific Marketing professional.
ResponsibilitiesEssential Roles and Responsibilities:Marketing Strategy, Capture Planning, and Pursuit Development
- Facilitates the development of an annual client development plan for the office in partnership with the office manager or client development manager.
- Understands the Terracon Pursuit Process and is able to lead a meeting, assign action items, and collaborate with team members on pursuit strategy.
- Works in a strategist role for major project and client pursuits, and can facilitate the strategy, messaging, and action items necessary to align a team to win.
- Develops the messaging and "brand line" for strategic collateral materials for pursuits. Individual can work with Corporate Marketing for graphic design assistance.
- Leads the proposal strategy and assigns appropriate resources to develop the proposal.
- Develops, writes, and edits strategic communications (digital and print) for specific pursuit efforts.
- Coach's presentation teams for shortlist interviews.
- Is knowledgeable about Terracon's national sales and marketing strategies and engages national resources when appropriate.
Marketing Management
- Coordinates marketing meetings within the office to review progress of the client development plan and any marketing initiatives.
- Leads and develops an integrated marketing plan for the office that is aligned with the national marketing plan that Corporate Marketing and Communications is driving.
- Assists in the planning and tracking of annual marketing spend.
- Determines annual marketing budget with office manager and/or client development manager.
- Manages trade show events; including space requirements and shipment of booth set-up and sales materials.
- Leads direct mail and promotional efforts.
- Ensures that Terracon's brand standards are adhered to in all marketing and communications materials, including jobsite and office signage.
- Depending on the size of the office, may manage other marketing or administrative staff.
Research
- Assists with executing qualitative and quantitative customer research studies.
- Collects accurate research data for use in marketing materials and pursuits.
- Develops, manages and presents accurate market share reports and presents sales personnel with opportunities regarding market trends, portfolio gaps and product opportunities.
- Monitors and tracks competitive activity and market trends in industry trade publications and other outlets (such as newsletters) and provides timely reports.
- Develop understanding and be aware of project-related risk. Be familiar with what could go wrong on a project and how to protect the Company. Be familiar with company risk policies.
- Lead safety efforts for team and ensure team follows safety rules and guidelines. Responsible for creating and modeling a safe work environment; demonstrates safety practices. Promotes pre-task planning for all projects.
- Promote continuous quality monitoring and improvement on projects. Monitor quality standards and practices. Engage APRs on projects at their onset.
QualificationsRequirements:- Bachelor's degree in communications, marketing, branding or related degree and 10 years' related industry experience. Or, in lieu of a degree, a minimum of 14 years' related experience.
- CPSM (Certified Professional Services Marketer) Certification.
- Proficient in Adobe Creative Suite (InDesign).
- Must have A/E/C experience to be considered for this position.
- Valid driver's license with acceptable violation history.
