Position Title: Marketing Manager
Location: Racine, Wisconsin
Position Summary:
The right leader will step into a newly created, highly visible role, reporting directly to a marketing and e-commerce leader who is collaborative, data-driven, and hands-on across every part of the business. This is a builder's role - you'll serve as the day-to-day brand owner, translating strategy into disciplined, on-brand execution while mentoring a marketing associate and building the calendars, workflows, and programs the function needs to scale. The brand carries a premium, heritage-driven positioning rooted in authenticity and craftsmanship, and every campaign, email, and piece of content should protect and elevate that story.
This role requires a genuine blend of strategic thinking and hands-on execution - someone who can roll up their sleeves and build from the ground up, not just delegate. If you're pragmatic, driven by data, comfortable working across every function of a fast-growing, family-owned business, and excited to bring structure to a marketing function without slowing it down, this opportunity will feel like home.
Responsibilities:
- Own and evolve brand guidelines, voice, visual identity, and storytelling frameworks, serving as steward of the brand's heritage and premium positioning
- Partner with marketing leadership to shape long-term brand and channel strategy, and evaluate new product, partnership, and channel opportunities through a brand-equity lens
- Lead the budgeting, planning, and execution of integrated marketing campaigns across ecommerce, retail, wholesale, and seasonal programs
- Own marketing calendars and go-to-market plans for product launches, limited editions, holidays, and promotions
- Oversee PR, email, digital, social, content, and catalog strategies, ensuring cohesive and consistent execution across every touchpoint
- Collaborate cross-functionally with ecommerce, retail, operations, and customer experience teams to align messaging and timing
- Directly manage, coach, and develop a marketing associate, setting clear priorities, expectations, and growth plans
- Manage external partners and vendors, including PR, SEO, advertising, and photography
- Establish efficient workflows, processes, and standards that allow the marketing function to scale without sacrificing brand quality
- Provide creative direction and final review for brand assets, including email campaigns, website and ecommerce content, social media, catalogs, packaging, and in-store marketing
- Partner with leadership to define success metrics and KPIs, analyzing campaign performance and customer insights to inform future strategy
- Manage marketing initiatives with a test-and-learn mindset while protecting long-term brand integrity
Skills & Requirements
Required Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field
- 5+ years of experience in brand management, marketing strategy, or a related role, including cross-channel marketing across digital, ecommerce, retail, and content
- Proven experience managing or mentoring team members
- Experience with premium or established consumer brands, with a strong understanding of brand positioning and storytelling
- Ecommerce and direct-to-consumer marketing experience, with familiarity with email marketing platforms, content management systems, and analytics tools
- A genuine blend of strategic thinking and hands-on execution - comfortable getting into the details rather than purely delegating
- A corporate or brand-side marketing background, or a mix of agency and corporate experience, with a solid understanding of how to run the business, not just the creative
Qualifications
