PWC

Marketing Manager

PWC$84K — $134K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of digital marketing and B2B marketing experience
  • Strong analytical and quantitative skills
  • Experience in creating and managing strategic marketing plans
  • Ability to work across virtual teams in multiple locations
  • Demonstrated leadership in cross-functional settings
  • Detail-oriented with strong project management skills
  • Experience in managing relationships with stakeholders and external agencies

Responsibilities

  • Develop deep knowledge of assigned business portfolios and target audiences
  • Create a strategic marketing plan aligned with stakeholder goals
  • Manage relationships and expectations of key stakeholders
  • Collaborate with teams to design and implement digital marketing campaigns
  • Build connected client journeys through effective audience segmentation
  • Oversee editorial calendars to ensure timely project delivery
  • Analyze campaign performances to make data-driven recommendations

Benefits

  • Collaborative team environment with opportunities for career growth
  • Work on strategic initiatives that impact the firm's growth
  • Engage with diverse stakeholders across various industries
  • Opportunity to lead and innovate within marketing strategies
  • Support from a cross-functional team of experts in marketing and sales
Full Job Description
Line of Service
Internal Firm Services

Industry/Sector
Not Applicable

Specialism
IFS - Brand & Communications

Management Level
Manager

Job Description & Summary
At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organizational targets.

The Opportunity

As a Marketing Manager, unlock your potential and embrace the chance to drive meaningful outcomes that'll elevate your career. Your role will include, but isn't limited to:

  • Develops in-depth knowledge of assigned business portfolios, priority areas and target audiences
  • Understands and applies stakeholder business plans and priorities to develop and maintain a strategic marketing plan
  • Manages key stakeholder relationships and expectations
  • Works with a cross functional marketing and sales team to develop high quality, digital marketing campaigns that raise awareness and PwC's position in the market
  • Identifies and builds connected client journeys including defining target clients, buyers, and audience segmentation
  • Oversees editorial calendar to ensure on-time delivery of quality deliverables
  • Collaboratively develops campaign strategy and tactics to deliver on agreed upon metrics and key performance indicators (KPIs)
  • Reviews past campaign performance & recommend improvements
  • Liaises with external agencies and vendors including ad agencies and identifies areas to optimize campaigns and spend
  • Monitors CRM and identifies opportunities to build campaigns that support all dimensions of the buyer journey


What you'll Bring

Your skills, knowledge, and experiences are what set you apart. Here's what we look for:

  • Considerable relevant professional experience in digital marketing, thought leadership, and B2B marketing
  • Working experience in developing strategic marketing plans and budgets
  • Proven background in quantitative and analytical skills
  • Proven effectiveness working with virtual teams across different geographic areas
  • Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously
  • Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen
  • Function in a fast-paced environment, manage multiple priorities and stakeholders, track and deliver measurable outcomes, and drive innovation to elevate the team


This position ensures continuity and upholds our standards of excellence following the departure of a valued team member.

The salary range for this position is $84,800 - $134,800. The posted salary range represents the expected hiring range for PwC locations in major city centres. Given our national recruiting approach, ranges may vary for positions in other locations. At PwC Canada, base salary is determined by your skills, experience, qualifications and work location. In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm-wide achievements. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation. During the hiring process, our Talent Acquisition team will provide details about our comprehensive total rewards package.

Education (if blank, degree and/or field of study not specified)
Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills
Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Coaching and Feedback, Communication, Creativity, Cross-Functional Collaboration, Customer Relationship Management, Embracing Change, Emotional Regulation, Empathy, External Relationships, Inclusion, Intellectual Curiosity, Learning Agility, Market Penetration, Market Penetration Forecasts, Optimism, Professional Courage, Relationship Building, Revenue Growth, Sales Program Coordination, Sales Strategy, Self-Awareness {+ 5 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements
Not Specified

Available for Work Visa Sponsorship?
No

Government Clearance Required?
No

Job Posting End Date
September 1, 2026

The use of artificial intelligence (AI) in recruiting is just getting started, so we know you have questions about how and why we use it. At certain points during our recruiting process, we rely on AI to improve your experience. This could be during resume review or curating personalized job recommendations, asking you clarifying questions via a chatbot or during our interview scheduling to improve your experience. Our use of AI helps ensure we combat bias by evaluating candidates equally and fairly, without seeing identity information, such as your name, or gender for example). AI also helps us better predict successful hires by reviewing all applicants for a role and the relationship between your skills, experience and likely success at PwC Canada. While AI supports parts of our recruitment process, final hiring decisions always involve human review. For more information about our use and protection of your data, please refer to our Privacy Policy (https://www.pwc.com/ca/en/privacy-policy.html).

About PWC

PwC is a multinational professional services network of firms headquartered in London, United Kingdom, operating as partnerships under the PwC brand. PwC ranks as the second-largest professional services network in the world and is considered one of the Big Four accounting firms, along with Deloitte, EY and KPMG. PwC firms operate in 157 countries, 742 locations, with 276,000 people. As of 2020, 26% of the workforce worked in the Americas, 26% in Asia, 32% in Western Europe, 5% in Middle East and Africa and 11% in Central and Eastern Europe and Central Asia.
Learn more about PWC
Size
284,000 employees
Industry
Founded
1998

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