Lowe’s

Marketing Manager, Paid Search

Lowe’s$88K — $105K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Communications, or related field, or equivalent experience
  • 4+ years of experience with SEM and paid media management tools (e.g., Google Ads, Microsoft Ads)
  • 5 years in Marketing, Media or related field
  • Master's degree in Business, Marketing, Communications, or related field preferred
  • 2 years of retail experience preferred
  • 2+ years of agency experience preferred

Responsibilities

  • Lead a team to strategize and manage digital marketing campaigns
  • Monitor budget pacing and optimize campaigns for effectiveness
  • Oversee media buying and campaign creation aligned with business goals
  • Stay updated on digital marketing trends and vendor capabilities
  • Hire and mentor a team of digital marketers to meet performance objectives
  • Explore and test new campaign strategies for optimization
  • Manage a significant advertising budget across various platforms
  • Coordinate with other digital marketing teams to enhance traffic and revenue

Benefits

  • Comprehensive health and wellness plans
  • Retirement savings options
  • Paid time off and holiday pay
  • Professional development opportunities
  • Employee discount programs
Full Job Description
Your Impact

The principle purpose of the Paid Media Manager, Paid Search is to manage a team in planning, implementation, and optimization of paid digital advertising marketing campaigns. This position will work alongside a team of direct reports to execute all paid media efforts including campaign ideation, setup, optimization, testing, and analysis. The Paid Media Manager, Paid Search will be responsible for a specific business area or platform within the channel, and will formulate campaign strategy, research keywords, targeting data, campaigns, potential vendor partners, and competitive activity to craft effective digital marketing programs. To accomplish this one must have knowledge and experience in the ever-changing digital media ecosystem. The individual must also be able to lead a team, analyze complex data sets to identify target audience opportunities, forecast results and budget expectations. This position works closely with the Lowe's Media Planning, Merchandising Marketing, Marketing Operations, Data & Analytics, eCommerce, and IT teams to align plans to maximize advertising efforts against total business objectives and priorities within their area of focus.

What You Will Do
  • Responsible for leading a team in the strategy and efficient day to day management of assigned digital marketing campaigns; monitors budget pacing, taxonomy and ad copy optimization, and testing strategy to ensure efficient and effective delivery of campaigns
  • Leverages digital media methodologies and tools required to deliver efficient and profitable digital marketing campaigns
  • Oversees media buying strategy, campaign creation, optimization and rigorous testing strategies aligned to business priorities to achieve KPI target for assigned platform or business area
  • Stays current with new advances in paid digital marketing, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies; drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization.
  • Hires and manages a team of digital marketers and helps them meet their performance objectives by providing the appropriate coaching, tools, feedback, and training.
  • Proactively explores and test new campaign types, tactics and strategies to continually optimize campaigns. Lead team in continually making ad copy, campaign structure, and landing page optimization resulting in improved campaign KPIs.
  • Oversees a portion of a multi-million dollar advertising budget. Stewards campaigns to maximize performance in appropriate platform (Google, Bing, Facebook, Instagram, Pinterest, Twitter, etc.)
  • Works with other digital marketing teams (SEO, Social, Digital Media), to maximize on-site and in-store traffic and revenue


Minimum Qualifications
  • Bachelor's degree Business, Marketing, Communications or Related Field or equivalent years of experience in lieu of education requirement, if applicable
  • 4+ years of experience with SEM, analytic tools and paid media/paid search management platforms (e.g., Google Ads, Microsoft Ads, SA360, Adobe Analytics, Marin, Skai or similar)
  • 5 years Marketing, Media or Related Field


Preferred Skills/Education
  • Master's degree Business, Marketing, Communications or Related Field
  • 2 years Retail Experience
  • 2+ Years of Agency Experience


About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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