The OpportunityThis is our first full-time marketing hire and a foundational build role. You will not inherit a working marketing machine. You will create one. You will own brand, content, demand generation, and events across two distinct audiences from a near-zero starting point, with real autonomy and direct access to leadership. If you are energized by building from scratch and want your fingerprints on every part of how a company shows up in market, read on. If you prefer to manage agencies and brief creative teams rather than do the work yourself, this is not the right fit.
What You'll Do- Build the OpenNetworks brand from the ground up: own our social presence (LinkedIn, Instagram, TikTok, Facebook, YouTube), content calendar, and visual identity.
- Script, film, and edit video content independently for two audiences: self-funded employer and broker buyers, and provider and network decision-makers.
- Design and run multi-channel campaigns in HubSpot for both segments, including email sequences, paid social, and conference follow-up cadences.
- Own conference and event strategy end to end, from event selection through post-event pipeline reporting, across benefits events (TABA, SIIA, BenefitsPRO) and provider events (HFMA, MGMA).
- Build and maintain a content asset library for both tracks: employer-facing collateral, provider education materials, pitch decks, and leave-behinds.
- Track performance across all channels (Google Analytics, Meta, TikTok, YouTube, LinkedIn, HubSpot) and deliver clear, actionable reporting to the GTM lead.
- Identify and pursue association relationships, speaking opportunities, sponsorships, and awards across both the benefits and provider verticals.
What You'll Bring (Required)- 3+ years of B2B marketing experience, ideally as the primary or sole marketer building programs from scratch.
- Solo video production capability: you script, film, and edit your own content. We have no videographer on staff.
- Hands-on visual design skills in Canva and/or Adobe.
- Paid social experience across Meta and LinkedIn.
- HubSpot experience building campaigns, workflows, and performance tracking.
- Strong written communication.
- A self-directed working style. You move fast with low oversight and know when to check in.
- A real portfolio: videos you shot and edited, campaigns you ran, and follower or pipeline numbers you personally drove.
Nice to Have- Fluency in the healthcare benefits ecosystem (self-funded employers, brokers, TPAs). Strong B2B candidates from adjacent verticals who can ramp quickly are encouraged to apply.
- Provider-side marketing experience.
- Conference and event marketing background.
- TikTok and YouTube content production.
- Experience using AI tools (Apollo, Claude, and similar) in a marketing workflow.
How We WorkWe are a small team (around 20 people) with no marketing support staff yet. You will work directly with our Head of GTM Operations and have a direct line to the COO. We value ownership, speed, and people who can hold a camera and build a HubSpot workflow on the same day.
