DESCRIPTIONAbout the RoleWe are seeking a dynamic, results-driven Marketing Manager (Marketing Business Partner) to support our Valuation Division. This role is responsible for developing and owning the division's marketing strategy, generating qualified marketing leads (MQLs), supporting business development efforts, and coordinating execution across Amplēo's marketing team and shared services.
The Marketing Manager will serve as the primary marketing partner to division leadership, translating business and revenue goals into a focused, executable marketing plan. This role requires a strategic thinker who is equally comfortable managing day-to-day execution, coordinating cross-functional projects, analyzing performance, and continuously optimizing marketing efforts.
The ideal candidate is a motivated, organized, and creative marketing professional who thrives in a collaborative environment and is comfortable taking ownership of marketing strategy, execution, and results.
Key ResponsibilitiesMarketing Strategy & Alignment- Own and manage the division-level marketing plan, ensuring alignment with revenue, growth, and business development goals.
- Maintain strong alignment between Valuation Division leadership and Amplēo marketing leadership.
- Define, refine, and maintain the division's ideal customer profile (ICP), positioning, and messaging.
- Translate business priorities into actionable marketing initiatives designed to increase brand awareness, generate qualified leads, and support revenue growth.
- Maintain a consistent Peak Business Valuation brand and value proposition across all marketing channels and customer touchpoints.
Campaign Execution & Cross-Functional Coordination- Project manage marketing campaigns, events, and strategic initiatives from planning through execution and measurement.
- Coordinate deliverables across shared services, including web, creative, content, demand generation, and business development.
- Ensure consistent messaging and brand standards across marketing and sales materials.
- Manage the division's marketing budget and prioritize investments based on business impact and return on investment.
- Coordinate marketing projects in ClickUp and ensure deliverables, timelines, and priorities remain on track.
- Lead weekly Marketing and Business Development meetings and coordinate follow-up activities with Amplēo shared services.
Performance, Lead Generation & Growth- Own marketing performance across MQL generation, pipeline growth, campaign effectiveness, conversion, and marketing ROI.
- Monitor SEO, website performance, CRM reporting, campaign analytics, and other key performance indicators to identify opportunities for improvement.
- Optimize lead generation, website conversion, marketing automation, and nurture initiatives.
- Partner closely with Business Development to improve lead quality, conversion rates, sales enablement, and overall pipeline performance.
- Regularly report marketing results, risks, opportunities, and recommendations to division leadership.
Content, Brand & Thought Leadership- Develop, review, and coordinate content for the website, email campaigns, marketing collateral, newsletters, social media, and events.
- Manage the division's content calendar and ensure consistent, timely execution.
- Support thought leadership initiatives, including articles, podcasts, webinars, speaking engagements, and other opportunities that strengthen the division's market presence.
- Maintain consistent Peak Business Valuation messaging and brand standards across all marketing channels.
Events & Business Development Support- Support the planning and execution of industry events, conferences, webinars, and other business development initiatives.
- Coordinate event marketing, promotional materials, logistics, and post-event follow-up.
- Work closely with Business Development to ensure marketing initiatives effectively support relationship-building, lead generation, and revenue growth.
REQUIREMENTS- Preferred Bachelor's degree in Marketing or Communications with an interest in finance
- 3+ years of business marketing and business writing experience, preferably as a marketing manager or more senior
- Proven experience in managing marketing efforts across various platforms, preferably in a related industry
- Proficiency in CRM software, Hubspot, and Microsoft Office Suite
- Excellent communication, writing, and interpersonal skills
- Ability to work independently and as part of a team
- Strong organizational and time-management abilities
