Marketing Manager, Law Enforcement

Axon

$80K — $110K *
Legal & Accounting
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years in field marketing or campaign execution
  • Strong written communication and project management skills
  • Experience engaging stakeholders effectively
  • Familiarity with U.S. law enforcement or government audiences is preferred
  • Proficient in Salesforce, HubSpot, or similar tools
  • Ability to manage multiple projects with attention to detail

Responsibilities

  • Execute marketing campaigns for law enforcement agencies
  • Write briefs and manage campaign timelines
  • Support field programs and digital campaigns
  • Highlight customer stories to promote public safety
  • Plan and align campaign calendars
  • Track performance and generate reports

Benefits

  • Competitive salary with 401k matching
  • Discretionary paid time off
  • Paid parental leave for all employees
  • Comprehensive medical, dental, and vision coverage
  • Access to fitness programs
  • Emotional and mental wellness support
  • Opportunities for learning and development
  • Office snacks provided
Full Job Description
Marketing Manager, Law Enforcement
Location:
Boston or Scottsdale
Reports to: VP, Head of USPS Marketing

Your Impact

As a Marketing Manager supporting state and local law enforcement, you'll be responsible for supporting sales team requests, partnering with the events team on key events, and planning and executing targeted campaigns that reach police departments across the U.S. You'll own messaging, content development, demand generation, and field marketing to strengthen Axon's presence in our core market.

You'll work cross-functionally with Sales, Product Marketing, and Events to activate campaigns that increase awareness, build pipeline, and drive engagement across the buyer journey.

What You'll Do

* Execute marketing campaigns for state and local law enforcement
* Write briefs, coordinate assets, and manage campaign timelines
* Support field programs, digital campaigns, and cross-channel execution
* Work directly with customers to highlight and promote their stories on how they are advancing public safety
* Own calendar planning and campaign alignment
* Track campaign performance and support regular reporting

What You Bring

* 5-8 years of experience in field marketing, campaign execution, or vertical marketing
* Strong written communication, project management, and stakeholder engagement
* Familiarity with U.S. law enforcement or government audiences a plus
* Experience working with Salesforce, HubSpot, or similar tools preferred
* Ability to manage multiple projects and stay focused on detail and outcomes

AI Expectations in This Role

You'll use AI to generate draft messaging, repurpose content, summarize campaign reports, and support workflow automation. You'll be expected to identify ways AI can increase your speed and help deliver more effective campaigns to your segment.

Alignment with Axon's Values

* Aim Far - You elevate how we reach, support, and engage law enforcement
* Win Right - You act with empathy and accountability in a high-trust space
* Own It - You manage campaigns from concept to results
* Join Forces - You collaborate deeply with internal and external stakeholders
* Be Obsessed - You advocate for the end customer
* Expect Candor - You offer clear, constructive input across your team

90 Days at Axon

First 30 Days

* Meet key partners and review live campaigns and plans
* Understand segmentation, messaging, and priorities

First 60 Days

* Launch or optimize 2-3 campaigns and contribute to messaging development
* Align plans that support demand gen and sales

90 Days & Beyond

* Fully own campaign execution for key Law Enforcement programs
* Help build playbooks for future public safety GTM work

Benefits that Benefit You

* Competitive salary and 401k with employer match
* Discretionary paid time off
* Paid parental leave for all
* Medical, Dental, Vision plans
* Fitness Programs
* Emotional & Mental Wellness support
* Learning & Development programs
* And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

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