Marketing Manager - Higher Education

MOREgroup

$70K — $95K *
Plano, TX 75024In-Person
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 4+ years in marketing, strategy, or business development (AEC industry preferred)
  • Experience with Higher Education or Medical Education pursuits
  • Proficient in MS Office, Adobe InDesign, and Adobe Creative Suite
  • Graphic design experience is a plus
  • Strong written and verbal communication skills
  • Highly organized with effective multitasking abilities
  • Proactive with a focus on process improvement

Responsibilities

  • Manage end-to-end RFP/RFQ pursuits, from Go decision to final submission
  • Develop detailed pursuit plans and set proposal schedules
  • Lead proposal execution and coordinate contributions from team members
  • Support development of customized proposal content aligning with client priorities
  • Enforce templates and branding for consistency across submissions
  • Review proposal materials for accuracy and strategic alignment
  • Lead and support business development initiatives as directed

Benefits

  • Medical, Dental, and Vision Insurance
  • 401(k) plan with company match
  • Life insurance and long-term/short-term disability
  • Employee Assistance Program
  • Flexible Spending Accounts (FSA)
  • Paid time off & paid vacation
Full Job Description
POSITION SUMMARY

We are seeking a Marketing Manager to lead the end-to-end execution of Higher Education RFP and RFQ pursuits, managing the process from Go decision through final submission. This role oversees planning, coordination, and content development to ensure high-quality and competitive proposals. The Marketing Manager will partner closely with the National Market Leader, Higher Education and Marketing team to deliver consistent, on-brand, and on-strategy submissions that support business growth.

RESPONSIBILITES

RFP/RFQ Development
  • Manage the execution of RFP/Q pursuits from Go decision through final submission, aligning with the approved win strategy established by National Market Leader, Higher Education.
  • Develop detailed Higher Education pursuit plans, set proposal schedules and internal deadlines, and lead coordination with internal and external stakeholders to ensure timely, high-quality deliverables.
  • Lead proposal execution efforts, coordinating contributions from Marketing Pursuit Specialists, Technical Writers, Graphic Designers, and Subject Matter Experts.
  • Support the development of customized proposal content that complements standard qualifications and aligns with pursuit strategy and client priorities.
  • Enforce firm templates, branding standards, and process documentation to ensure consistency, compliance, and quality across submissions.
  • Review proposal materials for accuracy, completeness, clarity, and alignment with strategic messaging.
  • Lead and/or support interviews and business development initiatives, as directed by the National Market Leader, Higher Education.


Process Management & Team Development
  • Ensure excellence in RFP/Q submissions through structured planning, disciplined execution, and proactive issue resolution.
  • Lead pink and red review processes to refine messaging, strengthen positioning, and improve overall proposal quality.
  • Train, mentor, and build competency within the Marketing Pursuit Specialist team, fostering consistency, efficiency, and professional growth.
  • Identify opportunities to improve pursuit workflows, tools, and processes, and proactively recommend enhancements.


Marketing Strategy Support
  • Actively review IMS, BidNet, and other pursuit sourcing outlets to develop a weekly list of potential pursuits to present to the National Market Leader, Higher Education; engage in the Go No Go process.
  • Contribute to the execution of pursuit-aligned marketing and business development initiatives that support firm growth.
  • Provide tactical support, as needed, for PR, social media, conferences, and events in alignment with marketing and business development priorities.


QUALIFICATIONS & SKILLS
  • Bachelor's degree required.
  • Minimum of 4 years of professional experience in marketing, strategy, or business development within the AEC industry is preferred.
  • Demonstrated experience managing or supporting Higher Education or Medical Education pursuits and business development is desired.
  • Proficiency in MS office, Adobe InDesign, and Adobe Creative Suite. Experience in Open Asset, VantagePoint, or similar programs are a plus.
  • Graphic design experience is a plus.
  • Strong written and verbal communication skills with exceptional attention to detail.
  • Highly organized with the ability to manage multiple priorities and deadlines effectively.
  • Ability to lead and develop a team in a fast-paced, deadline-driven environment.
  • Proactive mindset with a focus on improving departmental and firm-wide processes.


BENEFITS

This role offers competitive compensation and is eligible for participation in our comprehensive benefits programs including:
  • Medical, Dental, and Vision Insurance
  • 401(k) plan with company match
  • Life insurance, long-term and short-term disability
  • Employee Assistance Program
  • Flexible Spending Accounts (FSA)
  • Paid time off & paid vacation


LOCATION

Hybrid position based out of:

o Chantilly, VA

o Charlotte, NC

o Charleston, SC

o Fort Worth, TX

o Houston, TX

o Plano, TX

o Austin, TX

o San Antonio, TX

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