Job DescriptionMarketing Manager, Hereditary CancerAbout the RoleThe Marketing Manager, Hereditary Cancer is a customer marketing role responsible for leading downstream strategy and in-market activation for Myriad's Hereditary Cancer portfolio focused on affected patients with an expert audience focus. This role is accountable for engaging genetic experts across the full marketing funnel-awareness, education/nurture, and conversion-through both personal and non-personal promotion, driving adoption, utilization, and sustained growth.
Success in this role requires a marketer who can operate at both the strategic and executional levels, overseeing downstream strategy while driving rigorous execution in a highly regulated, competitive diagnostics environment.
This role focuses on translating defined positioning, value propositions, and clinical evidence into integrated downstream marketing programs.
Key Responsibilities- Own and drive downstream marketing strategy and activation for the genetics expert customer segment, with a focus on MyRisk and RiskScore products. Accountability for portfolio-aligned engagement, including readiness planning for upcoming launches and future expansions.
- Collaborate on and translate defined positioning, messaging frameworks, and value propositions into downstream creative, collateral, and campaigns across owned, earned, and paid channels.
- Lead development and execution of integrated downstream marketing plans that span the full funnel, including awareness, education/nurture, and conversion for both personal and non-personal promotion.
- Lead development and execution of launch timelines, milestones, and commercial readiness plans.
- Optimize downstream execution based on field feedback, performance metrics, and market dynamics.
Field Enablement & Commercial Readiness- Partner closely with cross functional teams in Marketing, Product, Sales, Corp Comms, and Medical Affairs to ensure field readiness and effective adoption.
- Lead development of sales tools, training materials, and customer-facing assets that clearly communicate the clinical utility of Myriad's product portoflio.
- Ensure field-facing messaging supports integrated selling motions and reflects how Myriad's diagnostics work together to support genetic experts and their patients.
- Establish feedback loops with field teams to continuously improve downstream materials and messaging.
Funnel Performance, Insights & Optimization- Gather and synthesize customer insights, competitive intelligence, and market trends within genetic expert practices to inform downstream strategy & activation.
- Track performance of downstream marketing initiatives across channels and funnel stages, contributing to KPI reporting and continuous optimization.
- Apply insights to refine messaging, channel mix, sequencing, and execution strategies.
Cross-Functional Collaboration & Orchestration- Partner with Marketing & Product to ensure downstream execution aligns with upstream strategy & product pipeline while reflecting real-world customer needs.
- Serve as the downstream integrator for hereditary cancer marketingfor expert audiences, coordinating cross-functional teams, agencies, and internal centers of excellence to deliver flawless, timely, and cohesive execution.
- Influence cross-functional stakeholders to drive alignment and timely delivery
Qualifications- Bachelor's degree in marketing, life sciences, biology, business, or related field; advanced degree preferred.
- 5-7+ years of experience in healthcare, diagnostics, life sciences, or pharmaceutical marketing.
- Demonstrated experience launching healthcare products with accountability for downstream marketing execution.
- Experience in genetics/genomics, oncology, or diagnostics industry strongly preferred.
- Proven ability to translate complex clinical and scientific concepts into clear, compelling marketing materials.
- Experience working cross-functionally in a regulated healthcare environment.
Knowledge, Skills & Abilities- Strong execution mindset with the ability to operationalize strategy while maintaining a holistic view of the urology customer journey.
- Excellent project management, communication, and influencing skills.
- Analytical mindset with experience using data to guide decisions.
Travel & Work EnvironmentRemote role with approximately 15-25% travel expected, including internal meetings and major genetics-focused conferences.
Physical RequirementsLifting Requirements - light work or exerting up to 20 pounds of force frequently. Physical Requirements - stationary positioning, moving, operating, ascending/descending, communicating, and observing. Use of equipment and tools necessary to perform essential job functions.
