Marketing Manager - Fuze Services

Alto Pharmacy

$116K — $145K *
US-Anywhere
+ 24 other locationsRemote
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of product marketing experience in B2B services, particularly in healthcare
  • Demonstrated success in executing go-to-market strategies in multi-stakeholder environments
  • Ability to simplify complex services into clear, compelling value propositions
  • Strong business acumen with history of effective sales partnerships
  • Experience navigating changes during brand unification or mergers
  • Exceptional communication skills for influencing leadership and stakeholders
  • Proven adaptability in fast-paced, dynamic settings
  • Experience leading cross-functional teams
  • In-depth knowledge of the healthcare ecosystem and regulatory landscape
  • Bachelor’s degree in Marketing or Business; MBA preferred

Responsibilities

  • Develop and implement a go-to-market strategy for Fuze Services to drive revenue growth
  • Define and communicate Fuze Health's unique value proposition across all customer interactions
  • Collaborate with VP of Marketing to align messaging with the new Fuze Health brand
  • Provide sales teams with necessary tools and insights to enhance sales effectiveness
  • Monitor competitors and equip teams with strategies to gain market advantages
  • Partner with Account Leadership to create marketing strategies for client retention and growth
  • Direct the creation of content that positions Fuze Services as a thought-leader
  • Leverage data to refine buyer personas and improve targeting
  • Establish KPIs to assess the impact of marketing initiatives on sales performance
  • Connect Product, Sales, and Marketing to ensure alignment with market needs

Benefits

  • Comprehensive dental, vision, and medical plans
  • 401(k) retirement savings plan available
  • Flexible spending accounts and health savings accounts offered
  • Employer-paid short-term and long-term disability insurance
  • Generous paid time off including flexible vacation, sick leave, and holidays
  • Eight weeks of paid parental leave and additional caregiver leave
  • Lifestyle Spending Account allowance each month
  • Access to various supplemental insurance plans including legal and home health testing services
Full Job Description
Job Summary

Marketing Manager

The Marketing Manager at Fuze Health is a hands-on role responsible for supporting and executing the go-to-market strategy for the newly unified Fuze Services business. Reporting to marketing leadership, this individual will help execute marketing initiatives that amplify Fuze Health’s brand, support sales efforts, and enhance customer engagement.

This role will play an important part in bringing our new brand identity to life for clients, partners, and employees. The ideal candidate is a highly organized, adaptable marketing professional with experience managing projects, developing compelling content, and executing multi-channel marketing programs in a fast-paced environment.

Job Description

Key Responsibilities:

  • Brand Management & Execution: Support the tactical rollout of the unified Fuze Health brand across internal and external materials, ensuring consistent messaging and visual identity. Assist with rebranding key assets and digital platforms in collaboration with internal teams and external partners.

  • Creative Coordination & Brand Stewardship: Ensure marketing materials align with brand guidelines by reviewing assets and coordinating updates. Manage day-to-day relationships with external design vendors to support delivery of on-brand creative assets.

  • Campaign Execution: Plan and execute integrated marketing campaigns across email, social media, and digital channels to support brand awareness and demand generation initiatives.

  • Content Development: Create and manage content across multiple formats, including newsletters, marketing collateral, web copy, and social media posts. Support the production and distribution of monthly e-newsletters using Salesforce Marketing Cloud and/or Pardot.

  • Communications Coordination: Maintain and update the marketing and communications calendar to ensure consistent and timely messaging across client- and market-facing channels.

  • Event Support: Plan and execute logistics for trade shows, webinars, and the annual client conference, ensuring strong brand representation and a seamless attendee experience.

  • Client Engagement Initiatives: Support client engagement programs such as quarterly webinars and branded promotional items for clients and prospects.

  • Marketing Operations Support: Assist with execution of the annual marketing plan and help track budgets for events, advertising, and sponsorships.

  • Internal Marketing Support: Create and update internal marketing assets and presentations to support cross-functional teams and reinforce brand consistency.

  • Digital Platform Support: Manage content updates and user access for the client portal, coordinating with developers to ensure content remains current and on-brand.

Required Experience & Qualifications:

  • 4–6 years of experience in a B2B marketing role, preferably within healthcare, health-tech, or life sciences

  • Experience supporting a corporate rebrand or maintaining brand standards across multiple channels

  • Hands-on experience with core marketing functions, including email marketing, events, content creation, and digital marketing

  • Working knowledge of marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo) and webinar tools (e.g., ON24)

  • Strong organizational and project management skills with the ability to manage multiple initiatives at once

  • Excellent writing, editing, and communication skills with strong attention to detail

  • Experience working with vendors or agencies is a plus.

  • Ability to collaborate effectively with cross-functional teams such as Sales, Product, and Corporate Communications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field



Additional Information

Salary Range: $116,000 - $145,000

Commission Eligible: No

Travel: No

FuzeRx (Truepill / Fuze Care Services) is limited to individuals residing in the following states: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Vermont, Virginia, Washington (WA), Wisconsin

Employment Authorization Requirement: Applicants must be authorized to work for any employer in the U.S. At this time, Alto is unable to sponsor or take over sponsorship of an employment Visa.

Benefits: Full-time employee benefits include: dental, vision, and multiple group medical plans to choose from, a 401(k) retirement savings plan, group life insurance, (AD&D) insurance, flexible spending account (FSA) and health savings account (HSA), commuter benefits, employer-paid short-term (STD) and long-term disability (LTD) insurance, and additional supplemental insurance plans (spouse life insurance, legal insurance, an employee assistance program, home health testing kits, and a fertility medication discount program). Employees are also provided flexible vacation time, accrued paid sick time, 10 paid holidays, (2 floating holidays for full time non-exempt employees) , and eight weeks of paid parental leave for eligible employees, additional paid weeks for the birthing parent, 4 weeks paid caregiver leave, and a Lifestyle Spending Account allowance each month.

More Benefits Information Here:

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