In this role, you will be a key contributor to growing our brand presence across digital channels from paid advertising and social media to email marketing and content strategy. You will report directly to Director of Brand Marketing and collaborate cross-functionally to align marketing efforts with overall business goals.
Responsibilities:- Support and execute the overall marketing strategy, contributing to brand growth across digital channels including SEO, email, paid advertising, creative management, and content management.
- Develop, implement, and manage our social media strategy across Instagram, X, YouTube, TikTok, Meta, and LinkedIn.
- Own and optimize our paid advertising programs across Google, Meta, Microsoft, Pinterest, Reddit, Snapchat, TikTok, and X.
- Design and execute social media campaigns that align with brand identity and business goals, with a focus on brand recognition and revenue growth.
- Create and curate high-quality social media content, including photos, video, graphic design, and editing, ensuring consistency with brand voice and aesthetic.
- Monitor performance analytics to identify opportunities, track KPIs, and adapt strategies to grow followers and increase engagement.
- Collaborate with sales leadership and company executives to align marketing strategies with business objectives.
- Manage the social media marketing budget to maximize ROI and efficiency.
- Engage with our community by responding to comments, messages, and reviews to foster a positive user experience.
- Work cross-departmentally to drive efficiencies in marketing technology and operations.
- Stay current on the latest social media trends, platform updates, and best practices.
Requirements:- Bachelor's degree in Marketing, Communications, or a related field preferred.
- 3-5 years of relevant experience in marketing strategy and digital marketing.
- Bachelor's degree in Marketing, Communications, or a related field preferred.
- 3-5 years of relevant experience in marketing strategy and digital marketing.
Skills & Competencies- Deep expertise across major social media platforms (Instagram, X, YouTube, TikTok, Facebook) including algorithms, analytics, and design standards.
- Working knowledge of WordPress.
- Proficiency in graphic design and video editing tools including Figma, CapCut, Canva, HeyGen, and Adobe Creative Suite (Photoshop, Premiere Pro, etc.).
- Excellent copywriting and communication skills; you can craft messages that engage and inspire.
- Strong analytical mindset with experience evaluating multi-channel customer journeys.
- Creative and innovative thinker who can generate big ideas and execute them at scale.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Collaborative team player who can work effectively with cross-functional teams.
- Experience using and implementing AI tools, specifically Claude, across marketing workflows. (Required)
