Lowe’s

Marketing Manager - Content Integration

Lowe’s • $95K — $115K *
Mooresville, NC 28117In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Advertising, Business, or equivalent experience
  • 7-10 years of retail marketing/advertising experience
  • 5 years of cross-functional experience in strategy, channel management, creative production, and marketing operations
  • 3+ years of experience in direct mail/print catalog creative, production, and process management
  • 1-3 years of leadership experience

Responsibilities

  • Lead and manage a team of Senior Analysts to ensure optimal performance
  • Drive the development and planning of all marketing channels in alignment with merchandising strategy
  • Collaborate with marketing leads to align content strategy and priorities
  • Partner cross-functionally to lead marketing review meetings and ensure guideline adherence
  • Support business pivots while identifying and mitigating workflow bottlenecks
  • Manage day-to-day channel inputs and ensure timely alignment with urgent tasks
  • Select and develop a high-performing team while fostering a culture of excellence

Benefits

  • Health insurance coverage
  • Flexible working hours
  • Professional development opportunities
  • Team-building events
  • Performance-based incentives
Full Job Description
Your Impact

The primary purpose of this role is to lead the strategy and execution of TAB page planning, tier 1 signage, and homepage priorities, ensuring that top promotions and relevant corporate messages are effectively supported. This role involves developing and managing related processes, standards, and guidelines while fostering cross-functional partnerships. Additionally, this manager will oversee a team of direct reports, providing leadership and direction to ensure seamless coordination and the successful delivery of marketing initiatives across various digital and physical channels.

What You Will Do
  • Lead and manage a team of Senior Analysts, providing guidance and support to ensure optimal performance.
  • Drive the development and planning of all owned marketing channels on a quarterly, weekly, and daily basis, ensuring alignment with Merchandising Divisions (MDVs), promotions, and corporate messaging in accordance with the merchandising strategy and brand standards.
  • Collaborate closely with marketing leads to align on content strategy and priorities for each quarter and week.
  • Partner cross-functionally with various teams, leading SSCM marketing review meetings at the direction of the Director. Ensure adherence to established guidelines, resolving any issues or gaps in information.
  • Support business pivots while maintaining current deadlines, proactively identifying and mitigating potential bottlenecks in the workflow.
  • Work closely with SSCB creative, production teams, and SSCM owned channel teams to drive the day-to-day management of channel inputs, ensuring deadlines are met and timelines align with the scope and urgency of tasks.
  • Select, manage, and develop a high-performing team, fostering a culture of excellence and continuous improvement.


Minimum Qualifications
  • Bachelor's degree Marketing, Advertising, Business or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 7-10 Years Retail marketing/advertising experience
  • 5 Years Cross functional experience- working across strategy, channel management, creative production and marketing operations.
  • 3+ Years of experience in direct mail/print catalog creative, production and process management
  • 1-3 Years of leadership experience


About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Real Estate & Construction
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ
LOW
* Ladders Estimates

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