Abbott

Marketing Manager - Cardiac Rhythm Management (Mississauga)

Abbott • $100K — $146K *
Mississauga, ON L4T 0A1In-Person
Healthcare
Less than 5 years of experience
3 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 3-5 years of marketing experience in healthcare or technology.
  • Strategic, data-driven thinker with a track record of turning insights into action.
  • Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Hands-on experience with electrophysiology or CRM products.
  • Demonstrated leadership capabilities in influencing and inspiring stakeholders.
  • Ability to navigate a complex, matrixed organizational structure.

Responsibilities

  • Collaborate with marketing colleagues on integrated marketing plans.
  • Analyze and maintain market data for Cardiac Rhythm Management products.
  • Develop and execute marketing programs for CRM product lines.
  • Coordinate national programs with CRM Procedure Specialists and sales force.
  • Support clinical studies and ensure correct processing of customer initiatives.
  • Build relationships with key opinion leaders and accounts.
  • Drive market development activities and establish best practices.

Benefits

  • On-site presence required four days a week with remote work option one day a week.
  • Engage with innovative cardiac rhythm technologies.
  • Opportunity to contribute to market strategies in a high-impact healthcare sector.
  • Participation in a collaborative and matrixed work environment.
  • Involvement in product launch and marketing strategies for leading-edge medical devices.
Full Job Description
JOB DESCRIPTION:

The Opportunity

This position is based at our Mississauga office within the Cardiac Rhythm Management division and requires on-site presence four days per week, with the option to work remotely one day.

As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats

What You'll Do
  • Collaborates with marketing colleagues on integrated marketing business plan (IMBP) deliverables for assigned programs.
  • Understands the dynamics of the Cardiac Rhythm Management (CRM) market (pacemakers, defibrillators, cardiac resynchronization therapy, Implantable Cardiac Monitor devices, remote monitoring).
  • Maintain and update market data on a quarterly basis, develop and document market information, highlighting key trends and track market share.
  • Develop and execute marketing programs and campaigns for the effective promotion of the CRM product lines. This includes product launch plans, product specific sales incentive plans when required as well as market share growth programs.
  • Work pro-actively with CRM Procedure Specialists, sales force and customers by providing direct product and marketing expertise and coordinating key national programs for EP's (CCC, CHRS, Webinars etc)
  • Encourage cross-divisional collaboration and teamwork to contribute to the achievement of CRM targets.
  • Work pro-actively with corporate marketing and product divisions to develop and execute Canadian marketing strategy.
  • Support the Clinical Studies team as needed on product registries, new technology assessments and product clinical trials as well as to ensure customer initiated clinical studies and initiatives are processed through the correct channels.
  • On a monthly basis, review and prioritize product launch and registration plan with regulatory department.
  • Assist in inventory planning and customer service to integrate new products and manage substitutions.
  • Work with finance to submit quarterly sales forecasts
  • Knowledge of market dynamics in terms of provincial health care funding and reimbursement in CRM.
  • Analyze local market opportunities and threats including competitors' offerings
  • Contributes towards the strategic plan and operating plan processes.
  • Provides marketing leadership and sales management with market trends, competitive data, emerging technology and programs, and relevant market analysis to help define and achieving business goals.
  • Establishes and recommends marketing goals and key deliverable that support revenue and market share growth.
  • Works regularly with sales management to communicate and adapts marketing objectives, plans and programs (QPA - Quarterly plan of action) to evolving business requirements and to optimize sales generation and profitability.
  • Assisting in RFP's (Request for Pricing), tender or similar, when needed.
  • Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages as well as Digital Marketing presence.
  • Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines.
  • Works with Regional Market Intelligence collect market information and update market models regularly with management.
  • Builds strong relationships with leading KOL's nationally and key accounts.
  • Complies with regulations, Company policies, operating procedures, processes, and task assignments.


Required Qualifications
  • Completed Bachelor's degree required.
  • 3-5 years of marketing experience.
  • A strategic, data-driven thinker who turns insights into action.
  • Advanced proficiency in Microsoft Word, Excel, and PowerPoint to tell clear, compelling stories.
  • Proven experience in strategic product planning and commercial execution.
  • Hands-on experience with electrophysiology and/or CRM products.
  • Demonstrated leadership capabilities, with the ability to influence and inspire.
  • Experience navigating a large, enterprise-level, cross-divisional organization (preferred).
  • Comfort thriving in a highly matrixed, globally structured environment.
  • Ability to excel both independently and collaboratively in a fast-paced, evolving setting.
  • A natural collaborator who knows how to engage and mobilize stakeholders to get results.
  • Exceptional written and verbal communication skills, adaptable to all levels of the organization.
  • Strong ability to prioritize, multitask, and consistently meet deadlines.
  • Highly organized, detail-oriented, and known for strong follow-through.


The annual base salary for this position ranges from $100,000.00 to $146,000.00 CAD. The salary range provided applies to Canada only and does not apply to any other locations outside of Canada.

Connect with us

The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Product Management

DIVISION:
CRM Cardiac Rhythm Management

LOCATION:
Canada > Mississauga : 6975 Creditview Rd #1

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 15 % of the Time

MEDICAL SURVEILLANCE:
Not Applicable

SIGNIFICANT WORK ACTIVITIES:
Not Applicable

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

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At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

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Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

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Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

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Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Healthcare
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ
ABT
* Ladders Estimates

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