Your Role at Baxter
This is where your ideas lead to success!
As a Marketing Manager, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.
You will be responsible for providing strategic direction for assigned business lines across CARICAM region. Responsibilities include: P&L management, marketing plans, life cycle management and promotional plans. Collaborates with commercial and support areas to guarantee strategy deployment and execution
What you'll be doing- Develop strategic marketing direction for product lines that includes:
Market intelligence (MS, etc) Competitive intelligence Patient journey Funding flow Market Segmentation Targeting strategy Market access and medical strategic priorities Strategic objectives Price strategy Tactical plan Financial plan (sales, opex, sgp´s) Life cycle management strategy (LCM)
- Ensure effective implementation of marketing strategies, based on KPI´s monitoring
Strategy deployment by commercial team Monitoring leads and lags metrics through salesforce Provide feedback to Sales Regional Managers based on KPI´s results Follow up of sales opportunities (Funnel) Fieldwork with commercial area Define leased hardware strategy and follow up productivity
- Measures sales and profit results vs. budget periodically, and keep sales force informed. Makes recommendations to Sales Manager in order to reach objectives.
- Develops and implements incentive programs in coordination with Sales Manager for the sales force designed to assure overall sales, key product sales and business pretax
- Provide input in Volume, ASP, Sales, Marketing expenses, Capex for all financial processes; AOP / FCST & Weekly Tracker
- Monitor P&L performance to assure that the business unit meets financial objectives and make adjustment as needed
- Assures adequate training for Therapy Specialists and Key Account Executive and additional personnel that support the business on product knowledge
- Define and monitor HCP educational programs and KOL´s plans / Grants / Convention
- Provide guidance and monitor Market access and Regulatory affairs plans
What you'll bring- Bachelor's Degree or equivalent experience in Marketing or Business Administration. Master's Degree or equivalent experience highly desirable.
- 7 years of management level experience in Marketing function within the healthcare, highly desirable previous experience in Pharma, Anesthesia, Nutrition, IVs, Infusion Pumps
- Experience leading marketing strategy for CARICAM region, including Marketing Plan generation, setting priorities, and market segmentation.
- Direct experience in Marketing for B2B Pharmaceutical products (Directly working with hospitals and specialist. Not OTC, Rx or any retail)
US Benefits at Baxter (except for Puerto Rico)
This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site:
