Qualifications
Responsibilities
Benefits
The Marketing Manager develops and executes the strategy forassigned products andmarketsto drive profitable growth for the organization. This role will develop a full understanding of the market needs in the packaging segments and develop the winning value propositions. The Marketing Manager willbe responsible forunderstanding current and future trends for innovation to ensure ongoing marketplace advantage. TheMarketing Manager will develop and execute both strategic and tactical marketing programs to delivergrowth targets based on market dynamics, such as customer penetration, anddevelopingshort and long-term plans to deliver on these targets. Responsible for position and promotion of market solutions within industry through trade shows, tradeassociationsand other external promotions. This individual will work as part of the RPSNA marketing team, collaborating with commercial, product line, product development and innovation teammates to inform, develop andexecutemarketing programs andplans.
Primary Responsibilities:
Develop andmanageexecution ofgrowth strategy for assigned packagingproducts /markets
Define the opportunity in the market, including customer makeup and opportunity sizing
Define promotional activities and pipeline for products based on strategy, including tradeshows and promotional materials
Inform organization how to win in the assigned market, including definitions around product needs, valuepropand geographic & specific end-market definitions
Support commercial teams inall aspects of business development strategy for new and emerging technologies or products
Collaboratively guide product marketing management
Work withProductLineManagement teams on long-term capacity and technology platform needs, market requirements, etc.
Collaborate across functions to develop right-to-win spaces
Ensure ongoing marketplace advantage across criteria informed by strategic focus, delivering competitive advantage, and customer-defined winning performancecharacteristics
Guide marketing strategies and plans
Define leading marketing prospects, growthcategoriesand emerging brands
Leverage internal resources to ensure demand generation driven market projects.
Collaborativeengagement of customers with the Sales team and project the differentiated value proposition developed for the market
Collaboratively develop customer-specific selling collateral
Collaboratively develop customer specific strategies, tactical plans, and capacity needs with Sales, Service, Operations, and Research & Development
Inform market-based innovation pipeline development
Develop product innovation trends based on marketplace and competitive analysis
Collaborativelypartner with Product Management on R&D innovation pipeline development, and ensure marketing and financial discipline against that pipeline
Support and informR&D resourcesand innovation projectprioritization withR&Dteamto achieve short and long-term goals.
Capability building and specific deliverables
Closelymonitorand understand consumer,retailand customer landscape toidentifytrends in each of these components
Understand Global Amcor capabilities and global trends
Leads communication of key trends after translating trends into market needs which can be delivered through flexible and rigid, polymer-based packaging
Monitor and summarize ongoing strategic moves of main competitors
Develop and lead marketing value proposition development
Align and lead Amcor brand strategy and communications plan to drive enhanced brand equity and differentiation
Development of internal and external product and brand communications
Articulation of value propositions relevant to targeted customers
Adherence to and management of brand standards as they apply to external and internal communications
Qualifications:
Bachelors degree in business administrationor related field.
5+ years of packaging industry experience inpreferred
Comfort and experience withproduct innovation, marketingstrategies, marketingtacticsand competitive research
Proficient in Microsoft Word,Exceland PowerPoint; working knowledge of market research tools (e.g.Euromonitor,Circana, Mintel, etc.) and marketing suites (e.g.Hubspot,HootSuite, Adobe CS, etc.) preferred.
Ability toworkeffectivelyacross an organization, including direct and indirect reporting lines
Ability to synthesizeand communicateinformation from multiple sources to deliver concrete recommendations and plans
Strong organizational skills and proven ability to manage multiple tasks and project simultaneously
We expect our people to be guided by The Amcor Way and demonstrate our Values every day to enable the business to win. We are winning when:
When you join Amcor, you will have access to a comprehensive benefits and compensation package that includes:
Medical, dental and vision plans
Flexible time off, starting at 80 hours paid time per year for full-time salaried employees
Company-paid holidays starting at 8 days per year and may vary by location
Wellbeing program & Employee Assistance Program
Health Savings Account/Flexible Spending Account
Life insurance, AD&D, short-term & long-term disability, and voluntary benefits
Paid Parental Leave
Retirement Savings Plan with company match
Tuition Reimbursement (dependent upon approval)
Discretionary annual bonus program (initial eligibility dependent upon hire date)
About Amcor Limited
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