Job Overview:

We are an in-house marketing and communications team focused on delivering integrated programs across multiple channels to generate demand, strengthen brand awareness, and drive a consistent flow of qualified leads to the sales pipeline.

The Marketing Manager plays a key role in executing a broad range of marketing initiatives, including content development, advertising, and social media programs, while supporting sales enablement, product marketing, and partner marketing efforts. This role also contributes to the development and ongoing management of training and support materials, ensuring alignment with brand voice, accuracy, and overall marketing standards.

This position is critical to delivering cohesive marketing programs, enhancing brand visibility, and maintaining consistent, effective messaging across internal and external channels. The ideal candidate combines creativity and organization with strong cross-functional collaboration skills, and brings a hands-on approach to executing diverse marketing initiatives.

This position is hybrid working (3 days in office required) from our Peachtree Corners, GA headquarters.

Important Note: Applicants for employment in the United States must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Alogent.

Responsibilities:

• Plan and execute digital advertising campaigns, supporting audience targeting, creative development, reporting and performance optimization.
• Manage social media marketing efforts, including content development, scheduling, and performance tracking to drive engagement and brand visibility.
• Manage the branding, packaging, and publishing of training and support materials, ensuring accuracy, consistency, and alignment with brand voice and marketing standards. This role collaborates closely with internal teams and stakeholders to gather requirements and coordinate execution aligned with product releases and ongoing training initiatives.
• Support partner marketing efforts, partner communications, and alignment of messaging and assets to drive pipeline opportunities.
• Support product marketing initiatives, including messaging development, positioning, product launches, and the creation of collateral aligned to target personas.
• Stay current on marketing technologies, industry trends, and best practices, proactively recommending enhancements to improve marketing capabilities across operations, digital channels, and brand experience.
• Contribute to the development of marketing collateral and sales enablement tools, including the website content, landing pages, blogs, email campaigns, whitepapers, case studies, presentations, and social media assets.
• Support the execution of integrated marketing initiatives, including events and webinars, digital campaigns, and lead generation programs.
• Conduct research and analysis to identify industry trends, competitive insights, and content opportunities to inform marketing strategy and thought leadership initiatives.

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

Qualifications:

• Bachelor's degree in marketing, communications, or related field.
• 4-6 years of experience in marketing planning, execution, and marketing operations.
• Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred.
• Technically proficient across key marketing tools, including marketing automation platforms (HubSpot, Marketo, Pardot), CRM systems (Salesforce), design tools (Adobe Creative Cloud, Canva), web analytics (Google Analytics), and Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Excellent project management skills, with the ability to manage multiple tasks and stakeholders simultaneously.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Strong writing and editing skills, with the ability to tailor content for different audiences and channels, combined with creative thinking and strong attention to detail.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and support cross-functional initiatives.

Working Conditions:

This is a hybrid position and will require a minimum of 3 days in the office. Additional days in office may be required based on operational needs.

Benefits:

• Competitive benefits including medical, dental, vision, life, disability, Employee Assistance Program, Flexible Spending Account, Group Accident, Critical Illness, Pet Insurance, Identity Protection Program and long-term care
• Excellent 401(k) plan with company match
• Paid time off (PTO) and Holidays
• Paid voluntary time off (VTO) day
• Wellness programs
• Monthly educational sessions for employees
• A knowledgeable, high-achieving, experienced, and fun team
• A diverse work atmosphere