Position Description:The Marketing Information Systems Manager plays a key role in enabling access to a range of information for the Marketing Group to do their daily work. This position leads the continued development and maintenance of marketing information systems to support business development decision-making, proposal development, and other activities. Success in this role requires a strong understanding of A/E/C business development practices, as well as the ability to manage information to streamline processes and provide metrics and insights to support decision-making. The ideal candidate enjoys using data to inform decision-making, looks for ways to streamline work and maintenance processes, places a high value on data integrity, and communicates clearly with system users.
Typical responsibilities include:- Keep abreast of how firms in our industry maintain and use CRMs, proposal databases, and digital asset management systems to improve efficiency and quality. Monitor advances in how workflows and AI are being used to improve automation.
- Work with Chief Business Development Officer, Director of Marketing, Proposal Group Manager, Client Service Directors, and Market Segment Leads to identify needed improvements to information systems that support decision-making needs. Work with the Unanet Administrator and IT to develop and implement improvements.
- Manage development and continued maintenance of data connectors with Information Technology, Accounting, People Services, Legal, and Open Asset. Work with CRM/Open Asset Administrator and IT to implement changes.
- Oversee development of documentation and best practices to maintain integrity of data.
- Oversee maintenance of opportunity pipeline in CRM database to support business development uses and sales forecasting.
- Oversee maintenance of workflows and data entry in all areas of Unanet to streamline data entry and automate processes where possible.
- Co-manage annual resume update process with Unanet Administrator to obtain updates from technical staff. Collaborate with Proposal Group Manager and others to get data entered.
- Collaborate with Proposal Group Manager and Proposal Graphic Design Manager to implement new templates in Unanet CRM and OpenAsset.
- Lead development of standardized reports for use in proposal development and business analytics.
- Conduct detailed data analyses as required including annual hit rate analysis.
- Champion user adoption in Unanet and OpenAsset to support informed decision making and enhanced proposal quality throughout the company. Oversee licensing and advocate to add user groups for new applications where needed. Provide user support and training where needed.
- Maintain a safe working environment.
Education:- Bachelor of Arts degree in Marketing or related field
Skills/Experience:- 10 years of a comparable position within a technically oriented, professional firm
- Demonstrated ability to manage large amounts of marketing data, use workflows to automate tasks, and conduct user training
- Experience supervising data management staff
- Experience with Unanet CRM, OpenAsset, or similar databases
- Experience using data management/analytics and BI tools
- Familiarity with Adobe Creative Cloud Suite and Microsoft Office Suite
- Experience using AI models to search and summarize data, and to shape content
If you are looking for a challenging and rewarding career in a friendly environment, please submit your resume by visiting the Careers section of our website at http://www.wadetrim.com/careers.
