Job Description:This job is responsible for achieving goals through coding and/or metadata management, support and technical direction for platforms and operations, providing input into the design. Key responsibilities include interacting extensively with managers and partners across the enterprise to identify, research, analyze and resolve complex problems or to develop significant process enhancements. Job expectations include translating business needs into technical requirements for supported platforms and ensuring all systems support conform to business needs and specifications.
Role Description: The Targeting and List Production (TLP) team in the marketing department at Bank of America is searching for highly qualified individuals to support marketing operations through design, development, and delivery of pre campaign targeting analytics in support of demand generation marketing.
Campaign Planners on team TLP interface with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners as part of a work group effort to help identify targeted audiences qualified for Bank of America products and services. Individuals are responsible for capturing strategic ideas, identifying key data sources, converting specifications into code, and running initial pre-sizing analytics of the opportunity. In addition, each campaign planner is responsible for being the Subject Matter Expert (SME) for the product eligibility parameters of the particular product or service being targeted. They will also be responsible for understanding the permissible/legal use of the data used for targeting to ensure alignment with all necessary legal/risk/compliance expectations.
Your work will feed targeted list assets into both online and offline channels including Email, Direct mail, Authenticated Webpage, Authenticated Mobile App, ATM, Monthly Statements, Outbound Call Centers, Inbound Call Centers, Financial Centers and more.
As a Campaign Planner on Team TLP, you will have the unique opportunity to learn something about everything in marketing -- products, online and offline channels, design of experiment (DOE), reporting, post campaign analytics -- as you become the Bank's recognized SME and expert in the specific area of pre campaign targeting analysis.
Key Activity Areas:- Project management
- Data exploration
- Population sizing
- Data extraction
- Design of experiment (DOE)
- Legal review of data usage
- Offline/online channel management.
Required Qualifications:- Basic understanding of relational database structures and principles
- Basic exposure and/or experience using Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or other database access tools with a strong desire to build even greater proficiency in these types of tools
- Ability to build and interpret business requirements documents (BRD) and translate defined requirements into detailed targeting specifications
- Detail oriented
- Excellent verbal and written communication skills
- Comfortable communicating complex issues to a wide variety of both technical and non-technical audiences, front line workers and senior executives in either one to one or group settings
- Experience working in a fast-past environment and managing multiple priorities
- Project management experience
Desired Qualifications:- Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking
- Experience working in the financial industry
- Willing to question the status quo and take assignments to lead a group of peers on capability improvement initiatives
Skills:- Attention to Detail
- Collaboration
- Project Management
- Recording/Organizing Information
- Technical Strategy Development
- Data Collection and Entry
- Decision Making
- Oral Communications
- Solution Delivery Process
- Technical Documentation
- Active Listening
- Analytical Thinking
- Business Process Analysis
- Continuous Improvement
- Data Quality Management
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent
Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.
Shift:1st shift (United States of America)
Hours Per Week: 40
Pay Transparency detailsUS - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536)
Pay and benefits information
Pay range
$91,000.00 - $131,400.00 annualized salary, offers to be determined based on experience, education and skill set.
Discretionary incentive eligible
This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.
Benefits
This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.
