Marketing - Hospital & Community Liaison

Lorian Health

$90K — $110K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-2 years of hospice or palliative care marketing experience preferred.
  • Minimum of one year of recent experience in Home Health or Hospice.
  • Proven ability to develop and maintain referral relationships.
  • Track record of achieving sales and referral goals.
  • Strong communication and presentation skills.
  • Ability to independently manage a dynamic territory.
  • Valid driver's license and auto insurance.

Responsibilities

  • Develop and manage referral relationships with healthcare professionals and community partners.
  • Represent Lorian Hospice in the community with professionalism and integrity.
  • Implement sales and marketing strategies to achieve referral goals.
  • Utilize CRM for tracking sales and referral activities.
  • Conduct educational presentations to raise hospice service awareness.
  • Maintain communication with referral sources and manage follow-ups.
  • Collaborate with clinical teams to ensure patient care transitions.
  • Advocate for families through the hospice enrollment process.
  • Document referral activities and adhere to compliance protocols.

Benefits

  • Comprehensive medical, dental, vision, life, and disability coverage.
  • Paid time off and holidays.
  • Mileage reimbursement or company vehicle.
  • 401(K) plan with a 4% match.
  • Employee referral program and advancement opportunities.
Full Job Description
Location: Las Vegas

$5000 Sing-on bonus: Paid out quarterly in equal payments of $1250

About the Opportunity

The Hospice Care Special serves as the primary ambassador for Lorian Hospice, driving referral growth and building strong community partnerships. This role blends consultative sales expertise with compassionate advocacy to educate partners and families, expand hospice awareness, and ensure a seamless referral and admission experience.

Responsibilities
• Actively develop, manage, and grow referral relationships with physicians, hospitals, skilled nursing facilities, case managers, social workers, and community partners.
• Serve as the face of Lorian Hospice within the community, representing the organization with professionalism, integrity, and clinical confidence as a Community Liaison / Hospice Care Specialist.
• Execute strategic sales and marketing plans to meet and exceed referral and census growth goals.
• Plan, track, and execute all sales, marketing, and referral activities within the company-provided CRM, ensuring accurate documentation, pipeline management, and territory planning.
• Conduct routine face-to-face visits, in-services, and educational presentations to referral sources to increase awareness and utilization of hospice services.
• Maintain a strong pipeline of prospects and pending referrals, ensuring timely follow-up and clear communication of referral outcomes.
• Collaborate closely with the interdisciplinary clinical team to ensure smooth transitions of care and high satisfaction among patients, families, and referral partners.
• Provide patient and family advocacy by guiding them through hospice eligibility, benefits, and enrollment.
• Accurately document referral activity, account plans, and outcomes in accordance with Lorian policies and regulatory requirements.
• Participate in team meetings, training sessions, and ongoing professional development.

Required Qualifications
  • Minimum of one (1) year of recent (within the last three (3) years) experience in a Home Health or Hospice Setting.
  • One (1) to two (2) years of hospice or palliative care marketing experience strongly preferred.
  • Demonstrated ability to build, grow, and sustain high-performing referral relationships.
  • Proven track record of meeting or exceeding sales and referral targets.
  • Strong communication, presentation, and interpersonal skills.
  • Ability to work independently, prioritize effectively, and manage a dynamic territory.
  • Valid driver's license and proof of acceptable automobile insurance.


We are committed to our employees' well-being, offering a comprehensive employee benefits package that includes, but is not limited to:
• Competitive salary and comprehensive benefits package (medical, dental, vision, life, AD&D, disability, EAP, 401(K) with 4% match
• Paid time off and paid holidays
• Mileage reimbursement or company vehicle (role dependent), plus fuel card
• Employee referral program and opportunities for growth and advancement

This position is based on a Pay per visit compensation model.

Pay per visit ranges from $90,000 to $110,000 visit commensurate with experience and depending on type of visit.

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