Title: Marketing & Growth Operations Manager
Department: Marketing
Reports To: Director of Marketing & Communications
Supervisory Position: No
FLSA Status: Exempt
Employment Type: Full-Time
Location: Hybrid (3 days/week in Lawrence, MA)
What We Will Achieve Together:- Decisions Backed by Data: Ensure that platforms, data, tracking, and reporting work together to support confident decision-making and scalable growth.
>- Streamlined Connection. Act as the connective link between marketing strategy, execution, and measurement, partnering closely with Marketing, Enrollment, IT, agency partners, and vendors.
>- Build Trust. This role will build systems and connections that allow us to communicate with parents in a way that builds trust and enhances the full parent journey. This role owns the operational backbone of marketing.
>
What you'll do:Marketing Systems Ownership (HubSpot + CRM)- Own HubSpot as a marketing platform, including:
- Landing pages and forms
- Lead capture logic
- Marketing workflows and automations
- Connections to CRM
- Partner with Enrollment, IT, Digital Teams, and vendors to support CRM as the system of record for families and enrollment outcomes.
- Ensure clean, reliable data flow between marketing tools, CRM, and ad platforms.
- Define and document lead lifecycle rules, field usage, and data standards.
- Serve as the point of accountability for marketing system health, governance, and scalability.
Tracking Strategy & Tag Management (Google Tag Manager)- Own tracking strategy and measurement design across digital properties, with specific accountability for how Google Tag Manager (GTM) is used to support marketing and growth reporting.
- Define what events, conversions, and data layers must be tracked to accurately measure performance across B2C and B2B initiatives.
- Translate campaign, funnel, and launch requirements into clear GTM tracking specifications.
- Partner with a technical resource responsible for GTM execution by:
- Providing documented tracking requirements
- Validating implementations before and after launch
- Ensuring tracking aligns with reporting and attribution needs
- Ensure tracking decisions support reliable insights-not just tag completeness.
Tracking Reporting, Analytics & GA4 Ownership- Own marketing and growth reporting end to end, connecting:
- Traffic - leads - nurtures - enrollment outcomes
- Manage GA4 setup and governance, including:
- Event tracking and conversion definitions
- Consistent naming conventions and measurement standards
- Build and maintain dashboards that surface:
- B2C lead and enrollment performance
- B2B pipeline inputs and conversion signals
- Translate data into insights that inform:
- Budget decisions
- Channel strategy
- Optimization priorities
Funnel & Attribution Intelligence- Define and maintain pragmatic, trusted attribution logic across paid, organic, and local channels.
- Partner with Marketing and Enrollment teams to define:
- What constitutes a qualified lead
- How leads should flow between systems and team
- Identify funnel drop-off points and recommend improvements to increase conversion efficiency.
- Bring clarity and confidence to performance discussions with leadership.
Go-to-Market Enablement (Operational Support)- Support go-to-market initiatives once direction and priorities are defined by Marketing leadership.
- Operationalize Go-to-Market initiatives by ensuring:
- Tracking and analytics are designed prior to launch
- Marketing systems are configured correctly
- Performance can be measured and evaluated post-launch
- Provide post-launch reporting and insights to inform iteration and future launches.
- This role does not own Go-to-Market strategy or planning, but ensures Go-to-Market execution is measurable, visible, and scalable.
Process Improvement & Enablement- Standardize processes for:
- Campaign tracking and tagging
- Lead capture and reporting
- Reporting cadence and documentation
- Support marketing team members by improving system usability and consistency.
- Act as a thought partner on operational scaling as marketing complexity increases.
What Success Looks Like- Marketing tracking and reporting are reliable, consistent, and trusted.
- HubSpot is optimized for marketing.
- GA4 and GTM are used intentionally, not reactively.
- Leadership can clearly answer:
- What's driving enrollment?
- Which channels are working?
- Where are leads dropping off?
- Marketing strategy discussions are grounded in data, not guesswork.
Required & Preferred Qualifications:- 6-10+ years of experience in marketing operations, growth operations, or analytics-focused marketing roles.
>- Strong hands-on experience with HubSpot marketing tools.
>- Experience supporting or integrating with a CRM platform.
>- Strong understanding of GA4, Google Tag Manager, and marketing analytics.
>- Experience defining tracking strategy and validating implementations.
>- Highly organized, systems-minded, and detail-oriented.
>- Comfortable partnering cross-functionally without formal authority.
>- Thrives in a growing environment where processes are still being built.
>
Work Environment & Physical Requirements:- Lift or move items up to 25 lbs.
>- Work in environments where children, families, and staff are present.
>- Travel locally up to 25% of the time
>
Benefits:- Health benefits are available upon start date.
- Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.
- Up to 75% discount on your child's tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)
- Comprehensive benefits package, including health, dental, vision, and pet insurance.
- 401k with company match.
- Tuition reimbursement.
- Career advancement and coaching.
- Additional Paid Time off and Holidays.
- Referral Program.
- #LI-HYBRID
$90,000 - $100,000 a year
