Marketing Director

US Physical Therapy

$75K — $95K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of marketing leadership experience with proven growth and brand impact.
  • Expertise in digital marketing, customer acquisition, lead generation, and analytics.
  • Strong business acumen with budget management and ROI measurement experience.
  • Experience leading teams and cross-functional collaborations to achieve goals.
  • Exceptional communication and storytelling skills for diverse audiences.
  • Alignment with Wright PT's mission and values, passionate about serving others.

Responsibilities

  • Lead brand strategy and maintain integrity across all channels.
  • Drive digital marketing, advertising, SEO, and social media efforts.
  • Oversee community events, promotions, and public relations initiatives.
  • Manage marketing budgets and optimize ROI effectively.
  • Develop patient acquisition and referral growth strategies.
  • Forge partnerships that enhance Wright PT's brand presence and impact.

Benefits

  • Comprehensive medical insurance plans - HSA and PPO options.
  • Dental and vision insurance coverage.
  • Paid time off, holidays, and a 401k plan.
  • Profit sharing incentives.
  • Access to an integrated mentorship program.
Full Job Description
As Marketing Director, you will lead the strategy, storytelling, campaigns, events, digital presence, and brand stewardship that make Wright PT the trusted choice for patients, providers, employers, and communities. You'll blend creativity with accountability, building awareness, generating demand, and ensuring every touchpoint reflects who we are and what we stand for. This role is anchored at our Twin Falls, Idaho administrative office, with a minimum monthly in-person presence there to stay closely connected to our brand, leadership, and core team. Because great marketing in healthcare starts with what's actually happening on the clinic floor, this role also requires regular visits to clinics within the candidate's region to stay close to the patient experience, build relationships with clinic teams, and ensure our brand and culture show up consistently everywhere we serve. We're open to candidates located in Twin Falls, Idaho Falls, or Boise who are willing and able to commute to Twin Falls as needed and travel regionally to clinics. We're Looking For Someone Who: 37 Thinks strategically and executes relentlessly 37 Loves both creativity and data 37 Can build brands, not just campaigns 37 Leads with humility, optimism, and ownership 37 Thrives in a fast-growing, mission-driven organization 37 Is energized by helping others succeed You'll Lead: 37 Brand strategy and integrity across all channels 37 Digital marketing, advertising, SEO, and social media 37 Community events, promotions, and public relations 37 Marketing budget management and ROI optimization 37 Patient acquisition and referral growth initiatives 37 Partnerships that strengthen Wright PT's presence and impact Qualifications Qualifications: 37 5+ years of marketing leadership experience with a demonstrated record of driving growth and brand impact. 37 Proven expertise in digital marketing, customer acquisition, lead generation, and marketing analytics. 37 Strong business acumen with experience managing budgets, measuring ROI, and making data-driven decisions. 37 Demonstrated success leading teams, agencies, and cross-functional initiatives to achieve strategic objectives. 37 Exceptional communication and storytelling skills with the ability to inspire action across diverse audiences. 37 Alignment with Wright PT's purpose, mission, and Core Values, with a passion for serving patients, communities, and team members. Characteristics of an Ideal Candidate: 37 Strategic thinker who also loves execution 37 Builder mentality with strong ownership and accountability 37 Creative problem solver who embraces innovation 37 Collaborative leader who develops and elevates others 37 Passionate about creating meaningful impact in patients' lives and the communities we serve 37 Energized by growth, continuous learning, and helping others succeed Additional Information Benefits: 37 Comprehensive medical insurance plans - HSA and PPO Options 37 Dental and vision insurance 37 Paid time off, holidays, and 401k 37 Profit Share 37 Integrated mentorship program

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