Full Job Description
As Marketing Director, you will lead the strategy, storytelling, campaigns, events, digital presence, and brand stewardship that make Wright PT the trusted choice for patients, providers, employers, and communities. You'll blend creativity with accountability, building awareness, generating demand, and ensuring every touchpoint reflects who we are and what we stand for.
This role is anchored at our Twin Falls, Idaho administrative office, with a minimum monthly in-person presence there to stay closely connected to our brand, leadership, and core team. Because great marketing in healthcare starts with what's actually happening on the clinic floor, this role also requires regular visits to clinics within the candidate's region to stay close to the patient experience, build relationships with clinic teams, and ensure our brand and culture show up consistently everywhere we serve.
We're open to candidates located in Twin Falls, Idaho Falls, or Boise who are willing and able to commute to Twin Falls as needed and travel regionally to clinics.
We're Looking For Someone Who:
37 Thinks strategically and executes relentlessly
37 Loves both creativity and data
37 Can build brands, not just campaigns
37 Leads with humility, optimism, and ownership
37 Thrives in a fast-growing, mission-driven organization
37 Is energized by helping others succeed
You'll Lead:
37 Brand strategy and integrity across all channels
37 Digital marketing, advertising, SEO, and social media
37 Community events, promotions, and public relations
37 Marketing budget management and ROI optimization
37 Patient acquisition and referral growth initiatives
37 Partnerships that strengthen Wright PT's presence and impact
Qualifications
Qualifications:
37 5+ years of marketing leadership experience with a demonstrated record of driving growth and brand impact.
37 Proven expertise in digital marketing, customer acquisition, lead generation, and marketing analytics.
37 Strong business acumen with experience managing budgets, measuring ROI, and making data-driven decisions.
37 Demonstrated success leading teams, agencies, and cross-functional initiatives to achieve strategic objectives.
37 Exceptional communication and storytelling skills with the ability to inspire action across diverse audiences.
37 Alignment with Wright PT's purpose, mission, and Core Values, with a passion for serving patients, communities, and team members.
Characteristics of an Ideal Candidate:
37 Strategic thinker who also loves execution
37 Builder mentality with strong ownership and accountability
37 Creative problem solver who embraces innovation
37 Collaborative leader who develops and elevates others
37 Passionate about creating meaningful impact in patients' lives and the communities we serve
37 Energized by growth, continuous learning, and helping others succeed
Additional Information
Benefits:
37 Comprehensive medical insurance plans - HSA and PPO Options
37 Dental and vision insurance
37 Paid time off, holidays, and 401k
37 Profit Share
37 Integrated mentorship program