Marketing Director

Sinceri Senior Living

$80K — $95K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of direct sales experience with a strong track record
  • Familiarity with retirement or assisted living sectors preferred
  • Strong organizational skills and ability to multitask
  • Proven self-motivation and goals-driven attitude
  • Exceptional interpersonal communication skills
  • Proficient written communication and listening skills
  • Strong computer literacy for tracking and reporting purposes

Responsibilities

  • Oversee and manage the internal lead management system
  • Conduct public relations activities to enhance community visibility
  • Present educational outreach programs on services offered
  • Monitor referral source satisfaction and communicate trends to management
  • Manage media campaigns to maintain community engagement
  • Develop relationships with various healthcare professionals for referral generation
  • Evaluate customer satisfaction and collaborate to improve service delivery

Benefits

  • Up to 1% wage increase every quarter
  • 401K Retirement Plan with matching contributions
  • Length of Service Bonus Program of up to $5,000
  • Employee Referral Bonus of up to $1,000
  • Access to earned wages before payday
  • Generous PTO plan
  • Career development opportunities
  • Engaged employee scheduling system
  • Affordable medical, dental, and vision benefits
  • Discount marketplace for senior living services
  • Rewards for maintaining healthy habits
  • Collaborative and supportive team environment
Full Job Description
Perks and Benefits*:

  • Earn up to 1% wage increase every quarter
  • 401K Retirement Plan with Safe Harbor matching contribution
  • Length of Service Bonus Program of up to $5,000
  • Employee Referral Bonus of up to $1,000
  • Access to earned wages prior to payday
  • Generous PTO Plan
  • Career Development
  • An employee engaged scheduling system
  • Affordable Medical, Dental, Vision, Supplemental Benefits
  • Sinceri Senior Living Discount Marketplace
  • Walking Spree rewards for healthy habits
  • Oh, and did we mention an amazing Team Environment?
  • *Some benefits may vary depending on position and employment status


Purpose:

To enhance census development and increase private pay referral base in designated facilities through professional relationships, ongoing education to services and community outreach opportunities. Job duties include:
  • Assist and oversee internal lead management system
  • Develop and conduct public relation activities
  • Assist with and present public educational outreach programs
  • Monitor referral source satisfaction and outcomes. Communicate market conditions and opportunities to facility and management staff
  • Assist with media campaign management
  • Become the Resource for those needing our services


Minimum Eligibility Requirements:

  • Direct sales experience with demonstrated results
  • Experience in a retirement, nursing home, or assisted living industry preferred
  • Organized team player with the ability to multi-task in a team environment
  • Proven skills to work independently. Be self-motivated and goal-directed
  • Excellent interpersonal skills
  • Excellent written communication skills
  • Excellent listening skills with ability to match resource to need
  • Must be capable of maintaining regular, reliable attendance
  • Computer literacy
  • Must be able to communicate effectively with Residents, families, staff, community officials, referral sources and the general public
  • Is a positive representative of the Community and Sinceri Senior Living and sets a strong example of professional conduct and appearance

Essential Functions:

  • Create new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community
  • Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities
  • Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers
  • Prepare reports as required. Create an advance 30 /60 /90 day sales plan and monitor referral information, create client profiles and maintain working client profile base
  • Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living
  • Monitor trends and conversion ratios
  • Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues; communicate this information with other staff members
  • Monitor and evaluate customer satisfaction. Share results with the Administrator and staff. Work as part of the team to develop appropriate plans to continually improve satisfaction levels
  • Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. Attend weekly meetings; assist in implementation of quarterly marketing plan, monitor budgets and track results
  • Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living
  • Assist Customer Service

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