Marketing Director
Responsibilities- Develop and execute comprehensive marketing strategies aligned with dealership and group-wide business goals.
- Lead digital, traditional, social media, email, and other marketing initiatives.
- Oversee advertising budgets, campaigns, vendors, agencies, and marketing partners.
- Work closely with dealership General Managers to support sales and customer retention objectives.
- Develop and maintain consistent brand messaging across all channels.
- Oversee website content, social media, email marketing, and online reputation initiatives.
- Plan and promote dealership events, community partnerships, and local marketing initiatives.
- Monitor automotive industry trends, competitive activity, and emerging marketing opportunities.
- Manage and mentor marketing team members and coordinate with outside agencies and vendors.
- Ensure marketing campaigns are delivered on time, within budget, and with clear performance objectives.
- Use data and analytics to make informed marketing and business decisions.
Qualifications- 5+ years of marketing experience, preferably within the automotive, retail, or multi-location environment.
- Proven experience developing and executing successful marketing strategies.
- Strong understanding of digital marketing including SEO/SEM/AEO, social media, paid advertising, AI platforms, CRM, and analytics.
- Experience managing marketing budgets and external vendors/agencies.
- Strong analytical, organizational, and project management skills.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced, results-oriented environment.
- Strong leadership and team-management abilities.
- Creative thinker with a strong understanding of branding and customer engagement.
Salary: $80,000-$100,000 annually, based on experience and qualifications.
