$115,000 - $130,000 a year

Location:

This position is based in Norman, OK with hybrid work options. Local candidates to Norman and Oklahoma City, preferred.

About the Role:

The Director of Marketing is responsible for driving measurable student acquisition growth through data-informed marketing strategies and deep understanding of the student lifecycle. This leader combines strategic insight, analytical rigor, and cross-functional collaboration to accelerate enrollment outcomes, optimize marketing performance, and strengthen institutional partnerships. As a member of the OUES leadership team, this role also contributes to the overall growth strategy of OUES and OU Online, helping shape how we reach, serve, and support learners at scale.

Key Responsibilities:
• Student Acquisition Growth (Primary Accountability): Lead the design and execution of multi-channel marketing strategies that deliver measurable enrollment growth across programs and support the student acquisition funnel from initial inquiry through enrollment. Set clear, portfolio-level acquisition and enrollment targets in partnership with OUES and OU Online leadership and regularly report progress against those goals.
• Lifecycle & Marketing Analytics: Build and maintain robust analytics frameworks that illuminate the student journey from awareness to enrollment. Develop and leverage dashboards and KPIS in partnership with media, IT and analytics to monitor lead quality, conversion rates, and campaign efficiency, enabling agile optimization and forecasting.
• Data-Driven Decision Making: Use data modeling, segmentation, and attribution analysis to guide campaign strategy and resource allocation. Partner with analytics, media, and enrollment teams to convert insights into actionable strategies that improve ROI and student outcomes.
• Media Buying & Campaign Activation: Oversee marketing managers designing/buying targeted media investment beyond core digital channels (e.g., out-of-home, radio, sponsorships, experiential marketing, list purchase) to enhance reach and engagement with key audiences. Lead strategy and coordination with the digital media team to ensure a coordinated omnichannel effort.
• Marketing Automation & Lead Nurturing: Manage and optimize automated marketing workflows that nurture leads throughout the decision cycle, leveraging content personalization and CRM insights to increase applicant conversion.
• Campus & Partner Collaboration: Act as the senior marketing liaison across campus or partner institutions, ensuring alignment on strategic objectives, messaging, and performance goals. Define and execute campus relationship efforts, delivering transparent updates and building collaborative partnerships across a variety of stakeholders. As part of the OUES leadership team, represent marketing and student acquisition perspectives in key planning and governance forums with campus partners.
• Performance Reporting: Deliver clear, actionable reporting to internal and external stakeholders on campaign performance, lead-to-enrollment conversion, and ROI. Present insights that influence executive decisions and institutional marketing strategy. Use these insights to inform OUES-wide planning cycles, forecasts, and strategic prioritization.
• Team, People, and Budget Leadership: Lead and develop a high-performing marketing team, providing clear goals, coaching, feedback, and growth opportunities that build long-term capability within OUES.

Oversee recruiting, onboarding, and performance management for marketing staff, fostering a culture of accountability, experimentation, and continuous improvement. Manage marketing budgets and vendor relationships, ensuring efficient use of resources and alignment of investments to student acquisition and enrollment targets.

Qualifications:
• Bachelor's degree in Marketing, Analytics, Communications, or related field
• 7-10+ years of progressive marketing leadership, ideally within higher education, OPMs, or other enrollment-driven organizations
• Proven success designing data-driven acquisition strategies and improving marketing ROI
• Expertise in CRM, marketing automation, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Power BI, Tableau, Marketing Cloud)
• Strong analytical acumen, strategic judgment, and ability to translate insights into marketing actions
• Excellent stakeholder management and communication skills; comfortable presenting to senior academic and business leaders
• Demonstrated success leading and developing teams, including setting direction, providing coaching, and building new capabilities in a growing organization
• Experience contributing to organizational or business-unit strategy as part of a leadership team, ideally in a high-growth, data-driven environment