Marketing Director

Beacon Legacy Law

$80K — $95K *
Legal & Accounting
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field; JD is a plus.
  • 5+ years of experience in legal marketing or professional services marketing.
  • In-depth knowledge of legal industry dynamics, ethics, and compliance.
  • Proficiency in digital marketing strategies including SEO, social media, and email marketing.
  • Exceptional written and verbal communication skills for collaboration with attorneys and clients.
  • Strong leadership abilities with a focus on collaboration and inclusivity.
  • Analytical mindset to leverage data for informed marketing decisions.
  • Creative and innovative thinking for distinctive legal marketing approaches.

Responsibilities

  • Implement comprehensive marketing strategies aligned with the law firm's goals.
  • Manage and safeguard the law firm's brand identity and messaging.
  • Oversee digital marketing efforts including website, SEO, and social media.
  • Create compelling content with attorneys to showcase the firm's expertise.
  • Coordinate participation in community events and sponsorships for visibility.
  • Conduct market research to identify trends and growth opportunities.
  • Manage marketing budget to ensure cost-effectiveness of initiatives.
  • Utilize analytics for reporting on marketing effectiveness and KPIs.

Benefits

  • Hybrid work arrangement may be considered for local candidates or those willing to relocate.
  • Opportunity to work in a reputable law firm with a focus on professional development.
  • Engagement in meaningful work that supports the legal community.
  • Collaboration with experienced legal professionals to enhance marketing strategies.
Full Job Description
Description

A hybrid work arrangement may be considered, but the successful candidate must live locally or be willing to relocate

Only applications that include a cover letter will be considered (see details below)

We are an enterprising estate planning, probate, and trust administration law firm seeking a highly skilled and motivated Marketing Manager to lead our law firm's marketing initiatives. As the Marketing Manager, you will be responsible for executing strategic marketing plans to enhance the firm's brand presence, attract potential clients, and support business development efforts. The ideal candidate will have a strong background in legal marketing, exceptional communication skills, and a track record of implementing successful marketing campaigns in the legal industry.

Important: In order to be considered for this position, prepare and submit a cover letter with no more than TWO paragraphs and a closing sentence. In the first paragraph, explain what you believe are the 3 most important qualities needed in someone who works with estate planning clients and why you believe they are the most important qualities. In the second paragraph, explain why you applied to this particular ad. As a closing sentence, please write, "I have read the instructions contained in the job posting and have followed the instructions."

Responsibilities

$49

Qualifications

$4a

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