At Regions, the Marketing Content Strategist manages content strategy, development, execution and optimization across multiple audience segments and delivery channels that attracts, engages, builds trust, preferences and loyalty for customers, associates, and prospects.

.Primary Responsibilities

• Manages Marketing Programs to support Business Units and/or products across multiple channels
• Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
• Develops content strategies for targeting audience segments across multiple channels, including, Print, Email, Digital, and Regions.com
• Manages localized customer notifications, such as required communication related to branch closures or notifications
• Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships
• Develops new content and optimizes existing content
• Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards
• Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations
• Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics
• Serves as partner to Marketing Strategists, Analytics and Campaign Operations
• Works with Finance, Digital Banking, Legal, and Compliance

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor's degree in Marketing, Communications, Business or a related field andfive (5) years of experience in Marketing
• Or High School Diploma or GED andnine (9) years of direct experience in Marketing

Preferences

• Five(5) years of experiencein Digital or retail marketing

Skills and Competencies

• Ability to research, analyze data, and derive facts
• Ability to work in a team environment when applicable
• Ability to work under pressure and meet deadlines
• Demonstrated leadership capabilities
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Project management skills
• Strong decision-making skills
• Strong interpersonal skills
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

Median:

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical, Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions97 benefits, please click or copy the link below to your browser.

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.