Sherwin-Williams

Marketing Communications Director

Sherwin-Williams • $110K — $130K *
Cleveland, OH 44130In-Person
Manufacturing & Automotive
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 10 years of B2B marketing experience
  • Experience leading cross-functional projects in a matrixed environment
  • Strong analytical and strategic thinking skills
  • Exceptional oral and written communication skills

Responsibilities

  • Lead communication initiatives aligned with the Automotive Division's business goals
  • Develop actionable marketing communications strategies targeting key audiences
  • Collaborate with marketing teams to create annual plans that boost sales and brand awareness
  • Oversee all internal and external MarCom initiatives, including product launches
  • Manage budget for marketing communications activities and events
  • Coordinate project timelines and expectations for effective execution
  • Measure campaign results to drive improvements and ensure brand compliance

Benefits

  • Opportunity to influence communications strategy at a leadership level
  • Support for developing marketing best practices on a global scale
  • Engagement in diverse communication projects and events
  • Involvement with a cross-functional and international team
  • Access to continuous professional growth opportunities through challenging projects
Full Job Description
Job Description

This role will report to Sherwin-Williams Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44113.

Reporting to the VP of Marketing for the Automotive Finishes Division, the Marketing Director (MarCom) will lead communications for the Division. This position is responsible for communications strategy, leadership, and program development that drives accelerated sales growth across the Automotive market segments. This role will play a key role in leading strategy, planning and implementation of internal and external communications across the Automotive Division. This role will require the ability to influence matrixed teams across the globe to ensure content consistency, build best practices and guidelines, implement campaigns and measure results.

Responsibilities

STRATEGIC MARKETING
  • Lead the communication of key initiatives from the Automotive Division's operating plan to drive business goals.
  • Translate business growth opportunities into actionable marketing communications strategies with a defined target audience, meaningful differentiation, and appropriate activities to execute.
  • Work with market segment leaders and cross-functional marketing teams to create annual marketing communications plans that achieve sales growth and increase brand awareness.
  • Collaborate across Divisions and Group to communicate priorities and support the implementation of strategic initiatives.


MARCOM PROGRAM MANAGEMENT
  • Lead the team in across all internal and external communication initiatives, product launches, demand gen campaigns, press releases, trade shows, internal communications, etc.
  • Oversee the budget for marketing communications initiatives including spend for trade shows, advertising, collateral printing, content generation, merchandising, etc.
  • Serve as a key member of the divisional marketing team, interfacing daily with extended marketing teams, leadership and sales.
  • Coordinate and prioritize projects, clearly communicating the strategy, timeline and expectations.
  • Leverage resources across teams and campaigns wherever possible to drive efficiencies and share best practices to support new account growth.
  • Lead direct and matrixed teams to facilitate localization of campaigns to ensure consistency of campaign materials, optimize impact and measure results across global teams.
  • Measure campaign effectiveness and report both to drive continuous improvement.
  • Lead team to deliver brand compliance in consistency, tone, and visuals to support Corporate and Divisional guidelines.


EVENTS
  • Lead planning and execution of the annual automotive sales meeting, supporting all elements of the Divisional event as needed.
  • Lead content and programming for automotive sales meeting including executive speeches, breakouts, agendas and awards ceremony needs.
  • Support of vendor show communication items as needed with the Product Marketing and Associated Products team.
  • Support communication needs for events held throughout the year, including but not limited to training events, group meetings and industry tradeshows


Qualifications

Required:
  • Bachelor's degree in Marketing, Business, Communications, or related field

Preferred:
  • MBA or Masters Degree in Marketing, Business, or Communications


KNOWLEDGE & EXPERIENCE:

Required:
  • 10 years experience working in Marketing with knowledge of B2B marketing.
  • Experience leading cross functional projects and matrixed environment.
  • Excellent analytical, strategic concepting and communication skills.
  • Ability to prioritize and set priorities across a broad list of key programs.
  • Excellent oral and written communication skills.


TRAVEL REQUIREMENTS: (TIME SPENT AWAY FROM HOME OR OTHER TYPICAL OFFICE LOCATION)

40%

About Sherwin-Williams

The Sherwin-Williams Company engages in the development, manufacture, distribution, and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers in North and South America, Europe, and Asia. It operates in three segments: Paint Stores, Consumer, and Global. The Paint Stores segment sells paint, coatings, and related products to end-use customers. This segment markets and sells Sherwin-Williams branded architectural paints and coatings, industrial and marine products, and original equipment manufacturer product finishes and related items.

Sherwin-Williams Careers

Join the vibrant team at Sherwin-Williams, a leader in the paint and coatings industry, and contribute to a legacy of innovation and leadership. As a company committed to growth and excellence, Sherwin-Williams offers unparalleled job opportunities for professionals eager to advance their careers in a dynamic and supportive environment. Work You’ll Do At Sherwin-Williams, we empower our team to bring their creativity and expertise to various roles, driving transformative results across the business landscape. Our commitment to professional growth and diversity training ensures that every team member can thrive. Lead in a Culture of Innovation Sherwin-Williams stands at the forefront of the coatings industry, blending tradition with advanced technology. Our culture is built on a foundation of innovation, leadership, and a relentless pursuit of excellence. Join us and lead the way in developing new solutions that impact markets globally. Engage with a Global Team Collaborate with over 60,000 dedicated professionals worldwide who are as passionate about materials science as they are about creating beautiful and durable finishes. At Sherwin-Williams, you’ll work alongside industry experts and leaders who are pioneering new paths in the coatings sector. Sherwin-Williams Careers and Employment Opportunities We are continuously expanding our team and looking for talented individuals who are ready to paint the world with us. From research and development to marketing and sales, the career paths at Sherwin-Williams are as diverse as our product lines. Do Innovative Work Engage in projects that challenge the status quo and contribute to sustainability and efficiency in the industry. Our team at Sherwin-Williams harnesses the power of cutting-edge technology and collective expertise to lead the market in innovation and quality. Be Part of a Great Team Sherwin-Williams is not just a workplace. It is a community where you can build lasting relationships through professional networking and collaborative team efforts. Our inclusive environment supports diversity and is designed to help you reach your full potential. Future-Proof Your Career With a wide array of benefits, continuous training programs, and a focus on internal growth and promotions, Sherwin-Williams is committed to helping you shape a long and successful career. Whether you are looking for a full-time position, an internship, or leadership roles, the opportunities are vast. Explore Job Opportunities and Internships Start your professional journey with Sherwin-Williams by exploring various employment and internship opportunities that match your skills and interests. We are hiring creative, curious, and motivated individuals ready to make a significant impact. Stay Connected Join Our Team Search open positions, submit your resume, and prepare for your interview with us. At Sherwin-Williams, we look for individuals who are solution-driven and ready to contribute to our culture of innovation and excellence. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Sherwin-Williams. Join Sherwin-Williams today and be part of a company that values innovation, leadership, and a diverse and inclusive workplace. Your future starts here!
Learn more about Sherwin-Williams
Size
61,626 employees
Market Cap
$61.6 billion
Industry
Food & Beverages
Net Income
$2 billion
Founded
1866
5 Year Trend
+11%
Revenue
$18.3 billion
NASDAQ
SHW
* Ladders Estimates

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