Role:Marketing Campaign ManagerReports to: Senior Marketing Manager, National AcquisitionLocation: Markham, ON (Hybrid - 4 days in office)
Travel: Occasional within CanadaEmployment Type: Full-TimeCompensation: $74,817 - $118,211 Please note that the compensation range listed includes base salary and potential incentive pay. Incentives such as bonuses are not guaranteed and depend on individual performance and company results. Actual compensation within the range will be determined based on skills, experience, and qualifications.Role SummaryWe are looking for a strategic and results-driven
Marketing Manager, National Campaigns to lead the planning, execution, and optimization of integrated marketing campaigns across Canada. This role will drive acquisition and brand growth for our home services portfolio-heating, cooling, water heaters, water purification, and the innovation pipeline -by delivering high-performing campaigns that balance short-term lead generation with long-term brand equity.
You will own campaign execution, performance optimization, and support regional and local adaptation, collaborating with cross-functional teams, regional leaders, and agency partners to ensure flawless execution and measurable business impact.
Core Competencies- Strategic Campaign Leadership: Ability to translate business objectives into integrated campaign strategies across digital and traditional channels.
- Analytical Mindset: Skilled in distilling the relevant marketing KPIs linked to business performance, analyzing results and applying insights to optimize campaigns
- Cross-Functional Collaboration: Experience helping to align Sales, Marketing, and regional leadership towards common goals
- Agency & Vendor Management: Experience managing creative and media partners to deliver on time and on budget
- Digital Expertise: Solid understanding of Performance marketing with a focus on paid media (search, display, social) with lead nurture experience a bonu
- Project Management: Strong organizational skills to manage multiple campaigns, budgets, and timelines simultaneously
- Brand Stewardship: Ensures consistent brand voice while adapting messaging for regional nuances, working within Brand guidelines
Key Responsibilities1. Strategy & Planning- Support the development of annual and seasonal campaign plans, while ensuring effective offer positioning and relevance
- Work with agency partners to ensure sound Strategy leveraging prior campaign performance and market trends & insights
- Working with Digital marketing, Analytics and Web teams, to set campaign performance goals that align with business objectives and implement key deliverables to deliver growth.
2. Campaign Development & Execution- Support end-to-end campaign orchestration: briefing, offer positioning, media planning, creative production, QA, and deployment (with support from Sr Manager of course)
- Manage integrated media plans across digital (paid search, display, social, OLV), direct mail, and broadcast (radio, TV, OOH).
- Maintain campaign trackers for budgets, pacing, and performance reporting working closely with the digital marketing team.
3. Collaboration & Enablement- Partner with Sales, Product, and regional GMs to align offers, messaging, and timing.
- Coordinate with Digital and SEO teams to optimize customer journey and content ideas
- Support ongoing Sales toolkits for Call Centre and Field teams to support training programs and maximize campaign understanding to maximize customer engagement & experience
4. Measurement & Optimization- Contribute to campaign goal setting and performance monitoring against CPL/CPA
- Propose test-and-learn experiments on channels, creative, and offers; to consistently improve the performance of campaigns with findings.
- Deliver both cross-functional and executive-level campaign activity updates and performance reports with actionable insights.
Qualifications- 5+ years in marketing, with a strong focus on performance and digital channels.
- Proven experience managing integrated campaigns and agency partners.
- Strong analytical skills with the ability to interpret data and optimize campaigns.
- Familiarity with SEO, paid media, and CRM-driven marketing (a bonus)
- Experience in customer journey mapping and UX optimization is an asset.
- Highly organized, self-directed, and comfortable in a fast-paced environment.
