St Francis Medical Center

Marketing/Business Development Director

St Francis Medical Center$100K — $120K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business Development, Communications or related field required.
  • At least 7 years in business development, marketing, or PR required.
  • Minimum 2 years of healthcare management experience required.
  • Experience in an acute care setting strongly preferred; post-acute experience a plus.
  • Knowledge in strategic planning, marketing, media relations, and market research necessary.
  • Strong communication and leadership skills required.
  • Proactive, self-driven critical thinker who works well independently and collaboratively.

Responsibilities

  • Organize and direct all aspects of business development and marketing communications.
  • Develop, implement, and monitor the strategic business development and marketing plan.
  • Partner with the CEO to grow hospital admissions and service line development.
  • Manage business planning, physician and community relations alike.
  • Create tracking mechanisms for monitoring volume and revenue growth by program or service line.
  • Oversee media relations, social media strategies, and website management.
  • Lead outreach initiatives to senior populations.

Benefits

  • Employment is full time with day shifts.
  • Opportunity to work in a recognized healthcare facility dedicated to patient individuality.
  • Engagement in meaningful initiatives focused on community health and wellness.
Full Job Description
Overview

Monroe Hospital is a 32-bed community hospital located in beautiful Bloomington, Indiana. Monroe Hospital is committed to providing superior healthcare, ever mindful of each patient's individuality and unique needs. Monroe Hospital has been recognized by Healthgrades as a Patient Safety Excellence Award recipient, a distinction that places Monroe Hospital among the top 10% of all short-term acute care hospitals. For more information, please visit www.monroehospital.com.

 

Responsibilities

The Director of Business Development and Marketing organizes, directs and is responsible for all aspects of business development and marketing communications; including development, implementation, monitoring, updating and ongoing analyzation of the organizations strategic business development and marketing plan. In partnership with the CEO, the director is responsible for growth of the hospital’s admissions, clinical program and service line development, business planning, physician relations, community relations, marketing, communications, post-acute strategy and development and senior outreach. Responsible for creating and/or implementing tracking mechanisms to track increases in volume, growth, and revenue by program, service line and/or physician. Responsible for media relations, website and social media strategy.

Qualifications

Education and Work Experience

  • Bachelors Degree in Marketing, Business (Development), Communications or related field required .
  • At least 7 years in related field (business development and/or marketing, communications, PR) required .
  • At least 2 years of healthcare management experience required .
  • Minimum 2 years of experience in acute care setting strongly preferred; post acute experience a plus.
  • Experience with project/program management strongly preferred .
  • Knowledge and experience in program planning, organization, implementation and operations. This should include responsibility for strategic planning, marketing, media relations, communications, business development and market research.
  • Strong communication and leadership skills required .
  • Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.
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    Employment StatusFull TimeShiftDays

    About St Francis Medical Center

    St. Francis Medical Center is a for-profit hospital in Lynwood, California, United States, owned by Prime Healthcare Services.
    Learn more about St Francis Medical Center

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