What You'll Do- Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program.
- Act as the primary point of accountability for lifecycle automation performance and scalability.
- Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.
- Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
- Leverage predictive modeling and advanced personalization features to drive engagement and retention.
- Configure and manage complex triggers, segmentation logic, and multi-step customer journeys.
- Complete promotional and bonus campaigns within automation workflows.
- Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization.
- Identify and resolve automation risks and technical limitations.
- Enforce QA, testing, and launch standards for all automated campaigns.
- Build and complete A/B and multivariate tests to continuously improve performance.
- Monitor and report on important metrics, translating results into actionable insights.
What We're Looking For- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles.
- Proven hands-on experience with Bloomreach Engagement or a similar platform.
- Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
- Demonstrated experience owning lifecycle or CRM performance metrics.
- Proficiency with Bloomreach features such as weblayers and in-app messaging.
- Experience with Jinja or similar templating logic for dynamic personalization.
- Strong analytical skills to synthesize data into insights and recommendations.
- Excellent communication and collaboration skills.
- Highly organized and diligent, with the ability to manage multiple high-impact initiatives.
- Self-directed and proactive, growing in a hybrid, cross-functional team structure.
Travel ExpectationsNone
Pay Range$84,000 - $156,000 per year
Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.
