Description

This role will be responsible for developing and implementing marketing automation solutions within the Salesforce Marketing Cloud platform to support email and SMS campaigns at Lifetouch. You will collaborate with cross-functional teams to design, develop and implement solutions to meet business requirements and optimize customer engagement.

Responsibilities and Duties:

- Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platform

- Collaborate with cross-functional teams to design and deliver solutions that meet business requirements

- Develop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIs

- Define and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing Cloud

- Develop and implement responsive, dynamic, and personalized emails and landing pages using AMPscript

- Ensure data quality and maintain data governance standards by building and managing Data Extensions, Segments

- Troubleshoot service tickets related to email and SMS campaigns

- Stay up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing

Qualifications and Skills:

- Minimum of 3-5 years of experience in Salesforce Marketing Cloud development and implementation

- Must have strong experience in SQL and AMPscript

- Experience and knowledge in Salesforce Marketing Cloud's various modules such as Email Studio, Journey Builder, Mobile Studio, and others

- Proficient in HTML, CSS, and JavaScript/jQuery

- Familiarity with marketing automation, CRM systems, and sales and marketing processes

- Excellent problem-solving skills and attention to detail

- Excellent attention to detail

- Strong written and verbal communication, project management, and collaboration skills

- Plus to have Salesforce certification

This position will accept applications on an ongoing basis until filled.