As Swank modernizes its digital marketing ecosystem, we're seeking a strategic, data-driven Marketing Automation & CRM Strategist to elevate our email and CRM marketing programs. In this role, you'll transform email into a high-impact, revenue-driving channel through advanced segmentation, lifecycle journey development, personalization, and continuous optimization. You'll also serve as Swank's in-house Dynamics expert, maximizing platform capabilities, strengthening data integrity, and driving measurable gains in lead generation, pipeline progression, retention, and revenue.
This highly cross-functional position collaborates closely with marketing, sales, design, CRM, and digital teams to align messaging and targeting in support of company growth.
Responsibilities:Lifecycle & Automation Strategy- Own Swank's email and marketing automation strategy across all markets, designing and optimizing full-funnel lifecycle journeys (nurture, onboarding, engagement, cross-sell, renewal, reactivation)
- Implement behavioral triggers, dynamic workflows, and lead scoring in partnership with sales and CRM teams
- Identify and execute opportunities to automate manual processes and improve efficiency
CRM & Dynamics Platform Ownership- Serve as the primary marketing owner of Dynamics marketing automation, maximizing platform capabilities for segmentation, personalization, and performance
- Ensure accurate data flow, integration, and tracking in collaboration with CRM stakeholders
- Establish governance and best practices for database segmentation, workflows, and internal expertise-building
Segmentation, Personalization & Data Quality- Develop advanced segmentation strategies across markets, personas, and buying stages
- Leverage dynamic content and personalization to increase engagement and conversions
- Maintain data hygiene and continuously refine audience targeting with CRM and sales partners
Performance Measurement & Optimization- Define and monitor email KPIs tied to pipeline, retention, and revenue goals
- Analyze campaign performance, communicate insights, and adjust strategies to improve ROI
- Lead a structured testing roadmap (subject lines, cadence, segmentation, content, send time)
Campaign Execution & Calendar Management- Manage the cross-market email marketing calendar for customer and prospect communications
- Oversee campaign development, scheduling, QA, launch, and mobile optimization
- Maintain high standards for clarity, brand alignment, user experience, and cross-functional collaboration with copywriters, designers, and marketing teams
Content Strategy & Cross-Functional Alignment- Guide copywriters and designers with clear messaging intent, content goals, and optimization insights
- Align email messaging with product marketing, sales, and digital go-to-market strategies
- Use performance data and user behavior to evolve content strategy and creative direction
Compliance & Best Practices- Ensure all campaigns meet data protection regulations, deliverability standards, and industry best practices
- Maintain list health, opt-in integrity, and deliverability optimization while staying current on emerging trends and technologies
Requirements- Bachelors degree required
- 5+ years of experience in email marketing, lifecycle marketing, or marketing automation
- Proven experience owning lifecycle marketing strategy end-to-end
- Strong content strategy skills with experience developing high-impact messaging frameworks in a B2B environment
- Demonstrated success driving measurable impact on engagement, pipeline, retention, or revenue
- Strong expertise in database segmentation, dynamic content, and workflow automation
- Hands-on experience with marketing automation platforms; Dynamics 365 experience strongly preferred
- Experience implementing or optimizing nurture journeys and behavioral trigger campaigns
- Strong analytical skills with experience leveraging data to drive strategic decisions
- Experience aligning marketing automation with sales processes and CRM systems
- Working knowledge of email design best practices; HTML/CSS knowledge a plus
- Excellent project management skills with the ability to manage multiple campaigns simultaneously
- Strong cross-functional collaboration and communication skills
- Highly organized, detail-oriented, and proactive problem solver
Benefits- Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products
- 401(k) plan with employer match
- Competitive paid time off: vacation, personal time, holidays, and winter break
- Company sponsored volunteer & community outreach opportunities
- Organizational growth potential through our company sponsored trainings
