Marketing and Sales Director

Monarch Communities

$80K — $84K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3 years of experience in Senior Living or a related industry preferred
  • Bachelor's Degree or equivalent combination of education and experience
  • Knowledge of industry laws, regulations, and guidelines
  • Proficient in Microsoft Office, with ability to learn new software

Responsibilities

  • Conduct sales calls to meet or exceed leasing goals
  • Manage move-ins and move-outs for revenue optimization
  • Communicate resident needs to Health & Wellness Director
  • Maintain an active wait list
  • Assist in lead generation activities
  • Utilize lead tracking and marketing software effectively
  • Motivate and reward associates in consultation with the Executive Director
  • Stay informed about current market competition
  • Communicate product information to associates
  • Complete compliance and regulatory training
  • Maintain confidentiality as required

Benefits

  • Health Insurance including Medical/Rx, Dental, and Vision
  • Life Insurance/AD&D and Disability coverage
  • FSA for commuter or parking expenses
  • Employee Assistance Program (EAP)
  • 401(k) Retirement with Company Match
  • Paid Time Off (PTO) and Holidays
  • Tuition Reimbursement
  • Employee and Resident Referral Bonuses
Full Job Description
Job Description

Reporting to the Executive Director, the Marketing andSales Director works closely with the Executive Director in the development and execution of the marketing plan, ensuring to meet or exceed the sales budget and occupancy goals.

Salary Range: $80,000 - $84,000 Yearly

+ Commission.

Responsibilities and Duties
  • Conducts phone and direct sales calls in accordance with established goals, ensuring leasing expectations are met or exceeded
  • Manages all move-ins/move-outs to achieve maximum revenue performance for the community.
  • Communicates incoming resident's needs and requirements to the Health & Wellness Director
  • Actively maintains a meaningful wait list
  • Assists in lead generating activities to ensure adequate leads are produced in order to meet performance expectations
  • Manages and maintains a working knowledge of the lead tracking and marketing software programs and systems
  • Assists in motivating and rewarding associates to meet or exceed performance expectations in consultation with the Executive Director
  • Maintains an active, working knowledge of current competition
  • Maintains and communicates current product information to associates (pricing, program changes, promotional programs)
  • Creates and maintains a positive image of the community with residents, the community, and other associates.
  • Completes all mandatory compliance, HIPAA and state and federal regulatory training, as required
  • Maintains appropriate degree of confidentiality


Qualifications
  • 3 years of experience in Senior Living, or closely related industry, preferred
  • Bachelor's Degree from a four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience
  • Knowledgeable of the industry, as well as the laws, regulations and guidelines governing the community
  • Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) with the ability to learn new applications

Physical Abilities
  • While performing the duties of this job, the associate is often required to stand, walk, sit, use fine and gross motor skills, reach with hands and arms, balance, stoop, kneel, crouch, talk, hear, and smell.
  • An individual in this position will be required to lift or carry weight in up to 25 lbs. Intermittent physical activity includes lifting and supporting residents. The associate must use proper body mechanics.


Additional Information

Benefits Offered (Full Time):
  • Health Insurance: Medical/Rx, Dental, and Vision
  • Ancillary Benefits: Life Insurance/AD&D, Short Term Disability and Long-Term disability
  • Basic Life & Accidental Death & Dismemberment (AD&D) Insurance
  • FSA (Commuter/Parking)
  • Employee Assistance Program (EAP)
  • 401(k) Retirement with Company Match
  • Paid Time Off (PTO) and Holidays
  • Tuition Reimbursement

Other Compensation Programs:
  • Employee Referral Bonus
  • Resident Referral Bonus


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