Organizational Unit
University of Victoria -> Faculty of Health
Location
University of Victoria - Victoria, BC V8W 2Y2 CA (Primary)
Posting Close Date
8 July 2026
Please note that positions will close at 4 p.m. on the closing date.
FTE
1.0
Salary Grade
$72,242.00 - $93,951.00
Additional Posting Information
N/A
Salary posted will be pro-rated based on FTE and achieved as per the collective agreement, if applicable.
Classification
SG10
Start Date
7/15/2026
End Date
7/15/2028
Employee Group:
PEA - Term
# of Hires Needed
1
Category
Administrative and Support Services, Advertising/Marketing, Communications/Public Relations
Job Summary
MandateThe Marketing and Communications Specialist plans, develops, and delivers integrated marketing and communications initiatives that enhance the visibility, reputation, and student recruitment outcomes of the Faculty of Health. Working within a centralized faculty model, this role applies an integrated marketing and communications (IMC) approach to support consistent, audience-focused messaging and storytelling across multiple academic units.
The position contributes to faculty-wide priorities by leading the development of content, executing recruitment marketing initiatives, and coordinating outreach and events that strengthen engagement with prospective students, partners, and the broader community. The role works collaboratively with Faculty units and central university partners to ensure alignment with institutional strategies, brand standards, and best practices.
Objectives- Plan and deliver integrated marketing and communications initiatives that directly support faculty enrolment, visibility, and reputation objectives
- Lead the development and execution of high-quality, audience-focused content and storytelling across digital and print channels
- Execute and optimize recruitment marketing campaigns, including digital advertising and conversion-focused initiatives
- Plan, promote, and coordinate Faculty-level events and outreach activities that support student recruitment, engagement, and community presence
- Provide informed marketing and communications advice to faculty units to support strategic alignment, message clarity, and brand consistency
- Monitor, evaluate, and report on marketing and communications performance using analytics to inform decision-making and continuous improvement
Working conditions may include occasional evening and weekend work and travel to support events and outreach activities, including moving event supplies up to 10kgs.
Job Requirements
This position requires a level of education, training, and experience equivalent to a bachelor's degree in marketing, communications, or a related field, plus a minimum of three years of progressively responsible experience in marketing, communications, events, and/or student recruitment. Demonstrated experience planning, promoting, and supporting events and outreach initiatives is preferred. An equivalent combination of education and experience may be considered.
Knowledge, Skills, and Abilities- Demonstrated experience developing and delivering integrated marketing and communications initiatives aligned with organizational priorities
- Strong writing, editing, and storytelling skills, with the ability to develop clear, engaging content for diverse audiences
- Ability to design and execute digital marketing campaigns (e.g., Google Ads, Meta), including applying data-informed approaches to optimize performance
- Experience planning and executing events, including promotion, coordination of communications and materials, and post-event evaluation
- Proficiency in Adobe Creative Suite (InDesign, Photoshop, Premiere Pro), Canva, and MS Office.
- Experience managing social media platforms and digital marketing tools (Google Ads, Meta Ads, Hootsuite) to support engagement and recruitment objectives
- Ability to analyze and interpret data and analytics to evaluate effectiveness and inform decision-making
- Ability to build and maintain effective working relationships with diverse stakeholders in a decentralized environment
- Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
- Ability to exercise sound judgment, discretion, and initiative in a dynamic environment
- Commitment to valuing diversity and contributing to an inclusive and respectful working and learning environment
- Experience in post-secondary, health, or public sector environments, is an asset
- Familiarity with UVic systems, communications channels, and policy frameworks, is an asset
Territory Acknowledgement: We acknowledge and respect the Ləkʷəŋən (Songhees and Xʷsepsəm/Esquimalt) Peoples on whose territory the university stands, and the Ləkʷəŋən and WSÁNEĆ Peoples whose historical relationships with the land continue to this day.
What UVic Offers: To learn more click here
Additional Information
989939-HLTH-2026-JD-Mkting Comms Specialist-SG10