Job Description
In this position...
We are seeking a visionary and technically fluent Marketing Manager as a key leader for our communications and marketing team. You will be responsible to outline a brand strategy for Ford Energy and its products consistent with our overall company vision - considering customers, government, suppliers, parent company and our workforce. You will bring this strategy to life from parent company alignment to grass-roots execution and marcomms.
The ideal candidate has experience leading brand and marketing work in the energy industry, ideally in energy storage products, spanning a wide variety of stakeholders in a complex environment. The best candidate will thrive on translating technical specifications into compelling value propositions while navigating the unique landscape of a start-up-like, high-growth business unit within a larger corporation. This position will partner closely with the Ford Energy Sales team.
Responsibilities
What You'll Do...
• Brand strategy: Develop and execute a comprehensive U.S. brand strategy to establish Ford Energy as the premier provider of BESS solutions - leveraging competitive advantages in technology, resiliency and scale.
• Technical product marketing: Collaborate with engineering and product teams to translate technical specs (round-trip efficiency, degradation rates, thermal management, etc.) into high-impact marketing collateral and sales tools.
• Collaborators: Work closely with our technology and brand collaborators to align messaging, ensure brand consistency and leverage shared insights to capture market share.
• Marcomms: Engage channels and advocates to amplify brand and product awareness and purchase consideration - including advertising, social media and direct marketing.
• Associations and events: Position Ford Energy as a leader in the energy transition - and support our sales objectives - through strategic participation in industry associations and events.
• Marketing operations and performance: Establish baseline and target metrics (qualitative and quantitative) to ensure proper tracking of marketing objectives (awareness, engagement, conversion).
• Manage external agencies and vendors to bring creative ideas to life and scale marketing impact as the Ford Energy business grows.
Qualifications
You'll have...
• Education: Bachelor's degree in marketing or related field
• Industry expertise: Minimum of 3-5 years of experience with complex industrials and/or high-tech products. Experience specifically in the battery energy storage system (BESS) or renewable energy space is preferred.
• Technical proficiency: Learning agility to quickly master BESS architecture, battery chemistry, inverter integration, and energy management software (EMS).
• Proven track record: Portfolio of marketing and brand work, preferably experience in scaling a startup or a new business unit within a larger corporation.
Even better, you'll have...
• Exceptional communication: Ability to distill complex technical and regulatory concepts into clear, persuasive narratives for C-suite executives, technical buyers, and other audiences.
• Collaborative mindset: Demonstrated ability to integrate marketing and communications initiatives and work across organizational boundaries with internal and external stakeholders to deliver on shared commercial goals.
• Education: Bachelor's degree in marketing, engineering, or business. An MBA or a master's degree in an energy-related field is highly preferred.
Preferred Skills and Attributes
• Visionary strategic thinker able to navigate rapidly evolving global energy storage markets.
Location and Travel
This position is based in Dearborn, Michigan, with domestic travel required (10%).
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.
This position is leadership level 6 and ranges from $115,500-$218,100.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: https://fordcareers.co/LL6
Visa sponsorship is not available for this position.
#LI-Hybrid
Company: As Ford establishes a wholly owned subsidiary focused on Battery Energy Storage Systems, this role will initially be employed by Ford and is expected to transition to the subsidiary within one year.
#LI-OG1 #FordEnergy
