Genesis Healthcare, Inc

Marketing and Admissions Director

Genesis Healthcare, Inc$85K — $90K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Minimum three years of experience in a healthcare setting.
  • Preferred two years of college education in healthcare administration, business management, marketing, or public relations.
  • Strong ability to adapt work schedule based on business needs.
  • Proven experience in relationship management and competitive analysis.
  • Demonstrated leadership skills, especially in team-building contexts.

Responsibilities

  • Develop and implement sales and marketing strategies to achieve census and revenue goals.
  • Oversee internal and external referral management strategies in collaboration with Clinical Admissions Directors.
  • Analyze the competitive landscape to inform and optimize marketing efforts.
  • Engage with the community to enhance brand management and visibility.
  • Manage admissions processes and territory strategies effectively.
  • Verify benefits to ensure smooth admissions and service delivery.
  • Lead and mentor teams to foster a culture of motivation and growth.

Benefits

  • Variable compensation plans.
  • Tuition, travel, and wireless service discounts.
  • Employee Assistance Program for mental health support.
  • Employee Foundation for financial assistance in emergencies.
  • Comprehensive health, dental, and vision coverage, along with company-paid life insurance and 401K options.
  • Paid Time Off and free virtual healthcare access for employees and immediate family.
  • On-Demand Pay Program for early access to earned wages.
  • Voluntary insurance options including pet insurance and critical illness coverage.
Full Job Description
Responsibilities
The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis. This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth. Here's a brief overview of the responsibilities and core impact this role will make:*Referral Generation - Management*Competitive Landscape Analysis*Community Engagement - Brand Management*Territory Management and Admissions*Benefits Verifications*Leadership and Team Building Qualifications
Minimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.Ability to adjust work schedule based on centers' business need, specifically incoming admissions. Benefits

*Variable compensation plans*Tuition, Travel, and Wireless Service Discounts*Employee Assistance Program to support mental health*Employee Foundation to financially assist through unforeseen hardships*Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off

*Free 24/7virtual health careprovided by licensed doctorsforall Anthemmedically-enrolled employees and theirimmediate family members

*On-Demand Pay Program that allows for instant access to a portion of the money you27ve already earned

We also offer several voluntary insurances such as:*Pet Insurance*Term and Whole Life Insurance*Short-term Disability*Hospital Indemnity*Personal Accident*Critical Illness*Cancer Coverage

Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.

Posted Salary RangeUSD $85,000.00 - USD $90,000.00 /Yr. Bonus

About Genesis Healthcare, Inc

Genesis Healthcare, Inc. is a holding company with subsidiaries that, on a combined basis, comprise one of the nation's largest post-acute care providers with more than 325 skilled nursing centers and senior living communities in 24 states nationwide. Genesis subsidiaries also supply rehabilitation and respiratory therapy to more than 1,700 healthcare providers in 46 states, the District of Columbia and China. Genesis' subsidiaries employ approximately 42,000 people and provide services to approximately 350,000 patients and residents per year.
Learn more about Genesis Healthcare, Inc
Size
3,658 employees
Market Cap
$14.2 billion
Industry
Net Income
-$62.6 million
5 Year Trend
-7%
Revenue
$4.1 billion
NASDAQ

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