Crown Equipment Corporation

Marketing Analytics Manager

Crown Equipment Corporation$80K — $100K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Analytics, or Marketing Analytics; or equivalent experience (12+ years without a degree)
  • Minimum 5 years of related experience in marketing analytics or business analysis
  • Strong analytical and problem-solving skills
  • Experience with BI tools and dashboard reporting, specifically Microsoft Power BI
  • Proficiency with analytical tools including Excel and Google Analytics
  • Demonstrable leadership skills in managing and developing teams
  • Excellent written and verbal communication skills

Responsibilities

  • Support global marketing operations with business process understanding and analytics generation
  • Manage a team of analysts to transform and present data into actionable dashboards and reports
  • Lead reporting efforts to ensure alignment with marketing campaign goals
  • Build and enhance reporting from multiple data sources to meet business requirements
  • Create and maintain crucial reporting necessary for business needs
  • Recommend new metrics to support overall marketing strategies
  • Effectively communicate analytical findings to diverse audiences
  • Manage performance analysis and reporting for major marketing initiatives

Benefits

  • Health/Dental/Vision/Prescription Drug Plan
  • Flexible Benefits Plan
  • 401K Retirement Savings Plan
  • Life and Disability Benefits
  • Paid Parental Leave
  • Paid Holidays
  • Paid Vacation
  • Tuition Reimbursement
Full Job Description
Job Posting External

Primary Responsibilities

  • Support global marketing operations by understanding business processes and generating analytics for various marketing areas (digital, marketing campaigns, eCommerce, etc.), as well as department leadership.
  • Manage a team of marketing analysts that use tools, methodologies, and processes to transform and consolidate data and metrics into a visual format in the form of dashboards and reports to meet business needs.
  • Lead marketing campaign reporting efforts to ensure all tracking, tagging and reporting align with project goals.
  • Build, enhance, and support data and metrics from multiple databases and sources to meet business reporting requirements.
  • Create, test and maintain reporting necessary to support business requirements.
  • Recommend and develop new metrics to support the Global Marketing Strategic Plan and overall marketing efforts.
  • Interpret and effectively communicate the results of analytical findings to technical and non-technical audiences.
  • Manage analysis and reporting for measuring performance of major marketing programs/campaigns/platforms and conduct campaign post-mortem analyses.
  • Provide expertise on Business Intelligence (BI) reporting, Looker Studio and other reporting tools and manage the governance and standards of marketing reporting dashboards.
  • Manage the development of weekly/monthly/quarterly/annual performance reporting for the marketing leadership team.
  • Responsible for coaching, motivating, mentoring, and developing direct reports to successfully take on additional responsibilities.
  • Keep up-to-date and informed about digital technologies, eCommerce trends, and analytic tools and technology to make recommendations for enhancements to department's overall analytics strategy.


Minimum Qualifications
  • Bachelor's degree in Marketing, Business Analytics, or Marketing Analytics, along with at least 5 years of related experience
    • Non-degree considered if 12+ years of related experience along with a high school diploma or GED
  • Occasional travel (0-5%)


Preferred Qualifications
  • Previous experience in marketing or customer analytics.
  • Microsoft Power BI experience and dashboard reporting.
  • Experience defining analytical project requirements, performing data driven analysis and developing insights.
  • Excellent analytical and problem-solving skills along with the ability to handle multiple tasks simultaneously.
  • Hands on analytical tool skills.
  • Ability to develop teams and lead people.
  • Excellent written and verbal communication skills.
  • Demonstrated analytical and statistical skills, including a detailed working knowledge of business intelligence systems and database tools.
  • Experience with Excel/spreadsheets for exporting and cleaning raw data to extract desired data points and graphs.
  • Experience with Google Analytics, Google Looker Studio, Google Tag Manager, Google Business Profile, Power BI, and Amazon Seller Central.
  • Ability to prioritize projects, work within short time frames, and meet deadlines.


This is a fully on-site position at the New Bremen, OH location.

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

About Crown Equipment Corporation

Crown Equipment Corporation is a manufacturer of material handling equipment. The company was founded in 1945 and is headquartered in New Bremen, Ohio. Crown Equipment offers a wide range of products including forklifts, pallet jacks, and reach trucks. The company also provides warehouse design and automation services. Crown Equipment's products are sold through a network of dealers and distributors across the United States and internationally.
Learn more about Crown Equipment Corporation
Size
16,000 employees
Industry
Founded
1945

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