The Marketing Analytics, CRM, and Digital Specialist is a data-driven strategist responsible for the health and performance of Hamilton Storage’s digital ecosystem and sales pipeline. This role focuses heavily on planning, executing, and optimizing multi-channel lead generation campaigns designed to attract, nurture, and convert high-quality B2B prospects into measurable revenue. Based on-site in Franklin, Massachusetts, the Specialist serves as a global administrator for our CRM (HubSpot), ensuring data integrity while translating complex marketing activities into actionable insights for leadership. The ideal candidate blends technical expertise in marketing with a creative approach to digital presence, bridge-building between marketing activities and sales success.

Position is located on-site in Franklin, MA

Responsibilities

• Lead Generation & Campaign Strategy: Develop and execute multi-channel campaigns to fuel the sales pipeline; coordinate product and application-specific digital initiatives and build impactful email nurture workflows.
• CRM Management (HubSpot): Act as our business unit’s global owner for HubSpot, maintaining data quality, segmenting databases, managing automated workflows, and conducting regular CRM training sessions for the team.
• Digital Property Management: Own and maintain corporate digital properties, including social media presence and the corporate website; oversee content updates for product and application pages and drive UX improvements.
• Analytics & Reporting: Manage all data reporting for marketing campaigns, websites, LinkedIn, and events; create custom dashboards providing visibility into pipeline performance and effectiveness for sales managers and leadership.
• Search & Performance Optimization: Partner closely with external agencies to optimize SEO and keywords; monitor KPIs and proactively suggest strategic improvements based on performance data.
• Sales Enablement: Maintain the sales enablement intranet site by identifying content gaps, updating structure, and managing assets; work closely with sales managers to maximize event ROI and lead nurturing.
• Reporting & Insights: Deliver regular channel performance reports and maintain the marketing-to-sales funnel tracking process to ensure a seamless lead handoff.
• Monitor market trends, product developments, industry insights, and competitor activity

• Expert-level proficiency in managing and optimizing CRM and marketing automation tools, specifically HubSpot.
• Proven track record of managing the marketing-to-sales funnel and implementing effective lead tracking processes.
• Deep knowledge of SEO, SEM, and conversion rate optimization (CRO) best practices.
• Understanding of the markets where Hamilton competes including life sciences and laboratory automation preferred.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Time management skills and proven ability to meet deadlines.

• Bachelor’s degree in Marketing, Communications, Data Science, Digital Marketing or a related field
• Minimum of 6 years of experience in a B2B marketing environment with a focus on digital strategy and analytics.
• Hands-on experience with A/B testing tools, landing page builders, and digital analytics platforms.
• Strong experience collaborating with sales teams in a revenue-driven environment to align marketing output with sales goals.
• Ability to translate data into "thought leadership" insights and executive-level reporting.
• Proficient with Microsoft Office Suite, Canva, Asana, Adobe Creative Suite, and ability to adopt and adapt to new technologies.

• Diverse portfolio of exciting and innovative projects
• Opportunities for professional growth
• Competitive compensation
• Excellent benefits package includes medical, dental, vision insurance, paid time off, disability insurance, 401k, tuition reimbursement and much more
• Drug free workplace

Salary Range - $80,000 - $95,000 (Depending on experience)