Reporting to the Vice President of Insights, the Market Research & Consumer Insights Manager leads research projects from defining learning objectives through presenting findings and recommendations. This role spans qualitative, quantitative, and secondary research, with exposure to a wide range of methods, including association testing, neuroscience-based tools, and other innovative approaches that help clients make smarter business decisions.
Key responsibilities include:- Lead qualitative research projects
- Define business questions, design research approaches, scope costs, and develop proposals
- Write screeners and discussion guides
- Manage recruiting to keep timelines, quotas, and project goals on track
- Moderate both live and online qualitative research
- Synthesize findings into clear conclusions and actionable recommendations
- Lead quantitative research projects
- Define business questions, design research approaches, scope costs, and develop proposals
- Develop questionnaires and ensure programmed surveys are accurate and ready for fielding
- Manage fieldwork to keep timelines, sample goals, and project objectives on track
- Determine data needs in conjunction with our Statistical Research Manager
- Develop clear, compelling charts and visual outputs that make findings easy to understand
- Analyze data, synthesize findings, and deliver actionable recommendations
- Trends analysis and reporting
- Monitor and share consumer and cultural trends to deepen agency and client understanding of target audiences and market shifts
- Consumer insights thought leadership
- Proactively identify process improvements and emerging methods that better address client needs
- Use and evaluate AI-enabled and emerging research tools to scale insight generation, improve efficiency, and unlock new possibilities while maintaining the quality, rigor, and integrity of our work
Qualifications:- 5+ years of market research or insights experience
- Bachelor's degree in marketing, market research, mass communications, advertising, psychology, or a related field
- Experience leading qualitative and quantitative research from design through reporting
- Experience moderating qualitative research, including both live and online discussions
- Experience with, or enthusiasm for, using AI to enhance research capabilities and unlock new possibilities for insight generation
- Strong written and verbal communication skills, with the ability to turn findings into clear, persuasive stories and recommendations
- Proven ability to manage multiple projects, collaborate across teams, and maintain attention to detail in a fast-paced environment
What Makes Someone Successful Here
- You build on ideas with a "Yes, and" mindset
- You bring curiosity and challenge thinking in a productive way
- You care about both the work and the people behind it
- You hold high standards and take ownership of outcomes
Benefits include: Hybrid work flexibility, health + dental insurance, paid parental leave, matching 401(k) + profit sharing, a professional development fund and many more! This position is a hybrid position.
Work Environment & EligibilityHybrid role based in Madison, WI (in-office Monday-Wednesday; remote Thursday-Friday). Must be authorized to work in the U.S. without current or future sponsorship.
