Job Summary

The Market Manager is responsible for increasing CN's revenue, carloads, and profitability in line with corporate goals, identifying and developing new products and services to position CN ahead of the competition, and increasing share. The incumbent acts as the market Subject Matter Expert (SME) at CN as well as develops and leads the marketing strategy and its implementation. The role optimizes asset utilization through accurate carload and revenue forecasting to meet short- and long-term service requirements. Furthermore, the incumbent oversees the marketing responsibilities for a wide variety of commodities.
Main Responsibilities
Market and Product Management
• Evaluate and review markets to become the SME and develop supply chain models allowing CN to build compelling products
• Develop market plans aligned with key features and benefits of new products while providing a review of profitability and top-line revenue growth
• Collaborate with Sales to develop marketing material to sell products effectively
• Develop product strategies to measure product performance and life cycles, ensuring stakeholders are adequately informed concerning services and products
Yield Management, Budgeting and Forecasting
• Undergo yield analysis and strategies to improve CN's profitability
• Forecast and monitor monthly revenue, carload, and contribution
• Identify variances from contract commitments and analyze revenue impact
Contract Management
• Oversee contract renewals, including Price, Volume, Mix (PVM) analysis, and recommend strategies for renewals in collaboration with Sales
• Develop rates on opportunities to grow revenue, volume, and contribution while understanding train operation, capacity, and cost
• Carry out monthly review of same-store price to ensure expected negotiated price variance
• Publish rates when new products and opportunities are negotiated
Data Analytics, Automation and Business Intelligence
• Identify opportunities within data analytics to incorporate new Business Intelligence (BI) tools including Power BI, and Tableau
• Identify automation opportunities within forecasting techniques and contract analysis
• Collaborate with Information and Technology (I&T) to review technology toolkit for opportunities that can remove manual effort from current scope of marketing functions
• Design and develop reporting solutions to drive business decisions efficiently
• Automate and systematize Key Performance Indicators (KPI) reporting
Working Conditions

The role has standard working conditions in an office environment with a regular workweek from Monday to Friday. The role is required to work overtime hours and weekends when necessary. Due to the nature of the role, the incumbent must be able to meet tight deadlines, handle pressure, and stress. The role requires minimal travel within North America.
Requirements
Experience
• Between 3 to 7 years of experience in Marketing or Business Analytics

o Experience forecasting and creating KPIs

o Experience with costing, yield management and profitability

o Experience in developing market or business strategies

o Experience in railway industry or supply chain*

*Any experience for these above would be considered as an asset
Education/Certification/Designation
• Bachelor's Degree in Business, Engineering, or a related field
• Data Analytics Certification*

*Any designation for these above would be considered as an asset
Competencies
• Identifies needs and find solutions to create value for all customers
• Collaborates with others and shares information
• Sets direction and inspires others
• Communicates with impact
• Demonstrates agility and drives change
• Delegates and empowers others to create accountability
• Applies critical thinking
• Knows the business and stays current on industry needs
• Seeks and values all perspectives
Technical Skills/Knowledge
• Knowledge of transportation, competition, and railroad operations
• Knowledge of financial metrics
• Advanced knowledge of Microsoft Office (Excel, PowerPoint, Word)
• Knowledge of various databases such as Netezza, Oracle, DB2*
• Knowledge of Tableau and Power BI*

*Any knowledge for any of the above would be considered as an asset

This position is posted as a grade 7