Market Manager

Affinity Group

• $80K — $95K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or similar field preferred, or equivalent experience.
  • 5-7 years of progressive sales leadership experience, ideally in foodservice or distribution environments.
  • Demonstrated success in leading high-performing sales teams and achieving revenue growth.
  • Strong skills in coaching and mentoring sales talent through active field engagement.
  • Ability to foster a high-performance culture focused on results and engagement.
  • Proficiency in Microsoft 365 and CRM tools, with an emphasis on data-driven decision-making.

Responsibilities

  • Lead hiring, coaching, and managing the regional sales team to ensure performance targets are met.
  • Set clear sales goals and KPIs aligned with the company's strategic direction and ensure execution.
  • Provide ongoing training and mentoring for team members to drive both individual and regional success.
  • Manage key relationships with clients and market principals, ensuring alignment and satisfaction.
  • Conduct business reviews with manufacturers and distributors to assess performance and collaborate on future plans.
  • Oversee CRM utilization to ensure accurate reporting and insights from the sales team.
  • Represent the company at industry events to enhance market presence and build relationships.

Benefits

  • Leaders support a collaborative, high-performance culture.
  • Flexible work hours, including occasional weekends.
  • Diverse work environments, including office, warehouse, and restaurant settings.
  • Opportunity for professional development and growth within the organization.
Full Job Description
BROAD FUNCTION AND SCOPE OF THE POSITION:

The Market Manager leads and manages the regional sales organization to drive growth, profitability, and exceptional client representation. This role is responsible for developing, coaching, and supervising the sales force; aligning sales execution with company strategy; and managing principal relationships to ensure goals, initiatives, and expectations are met. The position balances strategic leadership with hands-on involvement in market execution, CRM discipline, and performance management.

PRINCIPAL RESPONSIBILITIES:
Sales Leadership & Strategy
  • Involvement in all aspects of the regional sales force, including hiring, coaching, professional development, and performance management.
  • Establish sales goals, objectives, and KPIs aligned with company strategy; ensure consistent execution across market.
  • Provide clear direction and communicate the "why" behind sales strategies and initiatives.
Team Development & Performance Management
  • Educate, encourage, and mentor sales representatives to achieve individual and regional performance objectives.
  • Conduct regular follow-ups, field rides, and performance reviews; hold team members accountable for results.
  • Support a collaborative, high-performance culture that prioritizes team success.
  • Leads trimester planning: conducting one-on-ones, setting expectations, reviews progress with regularity
Principal & Client Relationship Management
  • Serve as the primary sales point of contact for local market principals.
  • Manage client expectations through proactive communication, alignment, and execution with the sales team.
  • Schedule and lead client work-withs to reinforce strategy and drive opportunities.
Market Execution & Business Reviews
  • Work closely with regional contacts to maintain and grow business by meeting established goals and objectives.
  • Conduct manufacturer and distributor business reviews to assess performance, identify opportunities, and align on next steps.
  • Manage communication and execution of bonus, promotion, and incentive initiatives.


CRM, Reporting & Sales Operations
  • Oversee CRM usage, technology adoption, and data integrity across the sales team to ensure accurate reporting, forecasting, and insights.
  • Analyze sales performance, market trends, and competitive activity to inform strategic decisions.
  • Ensure timely completion of required reporting and administrative responsibilities.
Industry Engagement & Representation
  • Represent the company at industry events, trade shows, and meetings as determined by sales leadership.
  • Strengthen the company's market presence through professional, consultative engagement with partners and customers.

EDUCATION, EXPERIENCE, KNOWLEDGE, SKILLS, AND ABILITIES:
  • Bachelor's degree in Business, Marketing, or a related field preferred; equivalent combination of education and experience considered.
  • Minimum of 5-7 years of progressive sales leadership experience, preferably within foodservice, distribution, or a broker/manufacturer environment.
  • Proven track record of leading high-performing sales teams and delivering consistent revenue growth.
  • Collaborative leader who balances team and individual responsibilities.
  • Skilled in coaching, mentoring, and developing talent through field engagement, feedback, and performance management processes.
  • Ability to build and sustain a positive, high-performance culture focused on results, engagement, and continuous improvement.
  • Open to feedback; contributes to a positive, high-morale culture.
  • Results-driven while maintaining integrity and professionalism.
  • Adaptable and comfortable leading through change.
  • Proficiency in Microsoft 365 (Excel, PowerPoint, Outlook, Teams) and CRM platforms required.
  • Ability to leverage data and digital tools to enhance team productivity, reporting, and communication.

COMPETENCIES:
  • Communication: Strong listening, written, and verbal communication skills.
  • Relationship Building: High emotional intelligence with ability to build trusted relationships with clients, principals, and internal teams.
  • Business Acumen: Understands financial and market implications of decisions; displays strong orientation to profitability and growth.
  • Planning & Organization: Excellent time management, prioritization, and goal-setting skills.
  • Influence: Delivers consultative, impactful sales presentations and brings passion to serving others.
  • Accountability: Demonstrates self-motivation, ownership, and follow-through.

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS:
  • Ability to perform essential job functions in office, warehouse, and restaurant environments.
  • Ability to stand, walk, bend, stoop, or climb for extended periods.
  • May be exposed to dust; ability to lift and/or push up to 30 pounds.
  • Flexible work hours, including occasional weekends.
  • Travel within the assigned territory required; overnight travel may be necessary.

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