Market Lead

Obvio Inc

$100K — $150K *
Education, Government & Non-Profit
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in high-growth, operationally intense environments
  • High intellectual and strategic horsepower, with strong decision-making abilities under uncertainty
  • Proven track record of opening or scaling new markets
  • Strong outbound presence and credibility among senior stakeholders
  • Government or public-sector experience is a plus, but not required

Responsibilities

  • Build and execute the go-to-market plan for your assigned territory
  • Personally prospect and close new government and enterprise accounts
  • Meet with state and local legislators to drive procurement opportunities
  • Direct external lobbyists for alignment with company goals
  • Coordinate pilot programs across multiple teams to ensure contract conversion
  • Diagnose stalled deals and remove blockers to achieve sales success
  • Represent the company in court sessions and regulatory meetings

Benefits

  • Competitive base salary plus performance-based compensation
  • Equity participation in the company
  • Comprehensive health, dental, and vision benefits
  • Travel budget for effective market management
  • Autonomy to independently run your assigned market
Full Job Description
The Role

We're looking for a builder-someone who wakes up thinking about how to open doors, close deals, and move an entire market forward. As General Manager / Market Lead, you are the Founder's proxy in your territory. You drive market growth through strategic coordination across sales, government relations, customer pilots, lobbyists, and cross-functional teams. You won't directly manage every function-but you'll have dotted-line influence across all of them, ensuring nothing falls through the cracks and the market moves forward.

This is not a "manage from a dashboard" role. You'll be in the room with legislators and on-site with pilot customers. Think of the person who would have jumped at the chance to launch a new city for a company like Uber or Lyft in the early growth days-but with the added complexity of navigating public-sector stakeholders and shaping policy.
What You'll Drive

  • Market Strategy & Revenue Growth - Build and execute the go-to-market plan for your assigned territory (e.g., Maryland). Own the revenue target and coordinate the people and resources needed to hit it.
  • Outbound Sales & Business Development - Personally prospect and close new government and enterprise accounts.
  • Legislative & Government Relations - Meet with state and local legislators, attend hearings, and build the relationships that turn policy conversations into procurement opportunities.
  • Lobbyist Guidance - Strategically direct external lobbyists to ensure alignment with company priorities and messaging. Hold them accountable to outcomes, not activity.
  • Pre-Sales Pilots & Customer Success - Coordinate pilot programs across product, engineering, and customer teams. Ensure pilots convert to contracts by staying close from kickoff through go-live.
  • Sales Troubleshooting - Diagnose stalled deals, remove blockers, re-engage champions, and rescue at-risk opportunities. If something is broken in the funnel, you find it and fix it.
  • Courtroom & Regulatory Presence - Attend court sessions, regulatory meetings, and public comment periods as the company's representative on the ground.
  • Cross-Functional Coordination - Serve as the connective tissue between HQ and your market. Rally product, marketing, legal, and ops teams around market-specific needs without needing a formal reporting line.
Who You Are
  • Entrepreneurial to your core. You've either started something yourself or operated like a founder inside a fast-scaling company. Ambiguity is where you do your best work.
  • Relentlessly outbound. Your default mode is action: picking up the phone, walking into an office, sending the follow-up. Pipeline doesn't build itself, and you don't wait for inbound leads.
  • A strategic thinker who can also execute. You can map a 12-month market entry plan on a whiteboard, then spend the afternoon knocking on doors to make it real.
  • Comfortable in government and political environments. You understand how procurement cycles, legislative calendars, and policy advocacy work-or you learn fast and aren't intimidated by them.
  • An exceptional communicator. Whether it's a 1:1 with a county commissioner or a panel at an industry conference, you command the room and build trust quickly.
  • Energized by public-private partnerships. You see the intersection of technology and government as a feature, not a bug. The bureaucracy is the puzzle you want to solve.
  • Scrappy and resourceful.. You're the person who figures out the workaround, calls in the favor, and ships it anyway.
Ideal Background
  • 8+ years of experience in high-growth, operationally intense environments. Startups, marketplace businesses, or territory-based sales organizations are ideal.
  • High intellectual and strategic horsepower. You pattern-match quickly, synthesize complex information, and make sharp decisions under uncertainty. MBA, management consulting , or a founded-and-operated-something background are strong signals.
  • Track record of opening or scaling a new market, city, or territory. You can point to a geography or vertical you built from zero (or near-zero).
  • Strong outbound presence. You're credible and compelling in a room with senior stakeholders-whether that's a C-suite buyer, a state legislator, or a skeptical procurement officer.
  • Government or public-sector experience is a plus, not a requirement. We have sales specialists and lobbyists who know the space-we need someone with the strategic chops and executive presence to lead the orchestra.
  • Experience at companies that operate at the intersection of technology and the public sector would be a strong plus
Why This Role

This is a true general-management opportunity at an early-stage company with real traction. You'll have the autonomy of running your own business inside the business, a direct line to the Co-Founder/President, and the chance to shape how an entire market adopts the product. If you're the type of person who gets restless in a narrow lane and thrives when you own the whole picture, we want to talk.

Compensation & Benefits
  • Competitive base salary plus aggressive performance-based compensation tied to market revenue targets.
  • Equity participation - you're building this with us.
  • Full benefits package including health, dental, and vision.
  • Travel budget and autonomy to run your market the way it needs to be run.


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