Taylor Morrison

Market Intelligence & Strategy Manager

Taylor Morrison$88K — $105K *
Real Estate & Construction
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Real Estate, or a quantitative field required; equivalent industry experience preferred
  • 4+ years in site selection, competitive assessments, or market evaluations in homebuilding or related industry
  • Strong data gathering skills with ability to present in charts and written formats
  • Proficiency in Excel, Word, and PowerPoint
  • Exceptional written and verbal communication skills
  • Local market knowledge preferred

Responsibilities

  • Evaluate and provide recommendations on existing community positioning
  • Complete and assess monthly resale data
  • Conduct competitive market assessments and communicate findings
  • Perform fieldwork to gather intelligence on market shifts and consumer preferences
  • Conduct focus groups and surveys to identify consumer wants and support product design
  • Assist in strategic plan development and communication of market opportunities
  • Prepare Portfolio Investment Committee reports and assist with final strategic plan presentations

Benefits

  • Competitive Compensation
  • Health Care - Medical/Dental/Vision/Prescription Drug Coverage
  • 401(k) with Company Matching Contributions
  • Flexible Spending Accounts
  • Disability Programs
  • Employee & Dependent Life Insurance
  • Vacation & Company Holidays
  • Tuition Reimbursement
  • Employee Home Purchase Rebate Program
  • Home Mortgage Program
  • Employee Assistance Program (EAP)
Full Job Description

Job Description Summary

As a Market Intelligence & Strategy Manager working for Taylor Morrison you will collect and analyze data from secondary sources, competitive shops, and internal sources to provide support on recommendations on existing communities and future land opportunities with reliable forecasts of price and pace. Provide the 3voice of the consumer4 with sound data research on consumer preferences/wants/needs that can be applied to Division decisions on community design, product development, home specifications and marketing communications.

Job Details

What Youll Do

  • Evaluation and Recommendations on existing Community Positioning
  • Monthly completion and assessment of resale data
  • Regular field work including shopping competition (collect front line intelligence on market shifts, consumer preferences, specification levels). This can range from troubleshooting problematic communities, or collecting drivers of success to replicate
  • Experience in selected primary research including focus groups & survey creation/administration
  • Monthly completion and assessment of Competitive Market Assessment (CMA) for each community
  • Monthly positioning reviews with Division President and Ops team
  • Evaluation and recommendations on future Community Positioning
  • Fieldwork- perform site and competitive evaluations
  • CMA completion and communicate recommendations on price, product and promotion to the Division President and Ops team
  • Community design, floor plans, specifications, that culminate in Pace and Price forecasts
  • Resale analysis completion and discussion with Division President and Ops team
  • Portfolio Investment Committee (PIC) submittal reports. Finding data, pulling together the business case of what the benefits are purchasing this property and who are the customers
  • Consumer Group wants/needs identified through Focus Groups Conduct focus groups, surveys or other research (as needed) to ensure proper product/price positioning prior to opening. Bring the voice of the consumer to product design and development. programming guide and actively participate in charrette process
  • Assist with new product development - provide consumer feedback
  • Strategic Plan Development and Evaluations
  • Coordinate with Division President and Ops team on both short and long term strategic initiatives
  • Gather, analyze, and communicate both macro and micro-level market
  • Assess market opportunities for growth strategy (somehow comb the key components of Macro Market data and communicate implications
  • Assess Consumer Group sizes and changes, submarkets and competitive supply and identify opportunities (Opportunity Matrix)
  • Communicate key findings as appropriate with local division management teams
  • Assist Division Presidents with the Final Strategic Plan Presentation
  • Provide support for the completion of the Corporate Workbook
  • Perform other duties as assigned

Sound Like You?

You might be just who were looking for if you have

  • Minimum Bachelors degree in Business, Real Estate, or quantitative field required. Equivalent industry experience preferred
  • 4+ years of experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industry
  • Experience in data gathering from various sources and compiling into logical charts, graphs, tables, and written form
  • Highly proficient in Excel, Word and PowerPoint
  • Very strong written and verbal communication skills
  • Experience with housing database tools is a plus, but not required
  • Local Market knowledge preferred

FLSA Status: Exempt

Will have responsibilities such as:

  • Interviewing, selecting, and training employees
  • Setting rates of pay and hours of work
  • Appraising productivity; handling employee grievances or complaints, or disciplining employees
  • Determining work techniques
  • Planning the work
  • Apportioning work among employees
  • Determining the types of equipment to be used in performing work, or materials needed
  • Planning budgets for work
  • Monitoring work for legal or regulatory compliance
  • Providing for safety and security of the workplace

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

  • Report to Division/Corporate Office/Community daily and adhere to schedule
  • Ability to access, input, and retrieve information from a computer and/or electronic device
  • Ability to have face to face conversations with customers, co-workers and higher level manager
  • Ability to sit or stand for long periods of time and move around work environment as needed
  • Ability to operate a motor vehicle if applicable
  • Comply with company policies and procedure

Physical Demands:

  • Must be able to able to remain in a stationary position up to 50% of the time
  • The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

Benefits of Working With Taylor Morrison

We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:

  • Competitive Compensation
  • Health Care - Medical/Dental/Visio0n/Prescription00Drug Coverage
  • 401(k) with Company Matching Contributions
  • Flexible Spending Accounts
  • Disability Programs
  • Employee & Dependent Life Insurance
  • Vacation & Company Holidays
  • Tuition Reimbursement
  • Employee Home Purchase Rebate Program
  • Home Mortgage Program
  • Employee Assistance Program (EAP)

About Taylor Morrison

Taylor Morrison has been helping families create memories for more than a century. When you've been doing something that long you learn a few things. You learn the right way to build. You learn that people matter. And you learn that the real staying power is in giving people a home that they want and one you know is built to last. That last one's pretty important.

Taylor Morrison Careers

Join the dynamic team at Taylor Morrison, one of the nation's top homebuilders, where we pride ourselves on innovation, leadership, and our commitment to diversity and inclusion. At Taylor Morrison, we offer more than just job opportunities; we provide a platform for professional growth and a thriving company culture that nurtures talent through comprehensive training and development programs.

Work You’ll Do

Embark on a fulfilling career journey with Taylor Morrison and contribute to our mission of building dreams and delivering quality homes across the United States. Our team is composed of dedicated professionals who excel in their fields, driven by the desire to innovate and lead in the industry.

Explore Job Opportunities and Internships

Whether you're starting your career or looking to advance it, Taylor Morrison has a range of positions and internships that cater to various skills and experiences. From construction to customer service, each role is crucial in shaping the future of our business and the satisfaction of our homeowners.

Professional Growth and Development

At Taylor Morrison, career growth is not just a possibility—it's a priority. We are committed to the professional development of our team members through leadership training programs, networking opportunities, and access to cutting-edge industry knowledge. Our leadership is deeply invested in the continuous improvement of our team, ensuring that everyone has the tools they need to succeed.

Diversity and Inclusion

We believe that diversity fuels innovation. Taylor Morrison is dedicated to creating an inclusive environment where diverse ideas and perspectives are valued. We offer diversity training to help our team understand and celebrate the differences that make each member unique.

Benefits and Culture

Choosing to work at Taylor Morrison means opting for a company that values your well-being and professional growth. Our benefits package is designed to support our team members and their families by providing health, vision, and dental insurance, retirement planning, and more. The culture at Taylor Morrison is built on a foundation of respect and integrity, where every team member is encouraged to share their ideas and make a difference.

Join Our Team

Ready to advance your career with Taylor Morrison? Explore our open positions that match your skills and interests. We are hiring creative, curious, and passionate individuals who are ready to make an impact. Prepare your resume, ace the interview, and join a team that’s redefining the homebuilding industry.

Stay Connected

Keep up to date with the latest at Taylor Morrison by following our careers blog. Gain insider perspectives and industry-leading insights that you can apply to your professional life. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new opportunities and exciting developments in our company. At Taylor Morrison, your career is our commitment. Explore the opportunities and see where your talents can take you. Join us and be part of a team that’s building more than homes—we’re building futures.
Learn more about Taylor Morrison
Size
3,000 employees
Market Cap
$3.3 billion
Industry
Net Income
$243.4 million
Founded
2007
5 Year Trend
+16.1%
Revenue
$6.1 billion
NASDAQ

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